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Fortune Oil Persuasion Harshita and the Persuasion Triad Presentation

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Presented by:HARSHITA GAUTAM(19DM077 ) FORTUNE OIL- GHAR KA KHANA WITH LOTS OF LOVE AND AFFECTION The Persuasion Triad by Aristotle LOGOS Logos is the Greek root word from which the English logic is derived. Ethos is the Greek word for “character.” It has been executed brilliantly by the powerful acting of the old lady, who is confident that her homecooked food can only cure her grandson. Pathos is the Greek word for both “suffering” and “experience.” The old lady trying all her antics from sharing anecdotes, flattery, love, anger and humour, just to convince the nurse to let her feed her grandson with home-cooked dal. Empathy- It helped the nurse to change her behaviour in the end. Emotions of anger. Kindness and unkindness- As the nurse was stuck with her point still dadi was being kind. Innocence. ROBERT CILADINI’S MODEL Reciprocity On the occasion of her grandson’s birthday, she gets along two dabbas, one of which she gives to the nurse and the other she keeps for her grandson. That day, in private, the nurse tastes the home-cooked lentils and things change from there on. Commitment It turns into a daily routine for her and the persistent grandmother doesn’t lose hope, visiting the hospital everyday with homecooked dal. Liking We are more likely to comply with requests made by people we like. That can range from our closest friends to complete strangers that we are attracted to. That day, in private, the nurse tastes the home-cooked lenti ...
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