Presented by – Himanshu Agarwal 19DM080 Bourn Vita Badam Booster  https://youtu.be/pTdXVmgC3us Bourn Vita Bourn vita is a brand of Cadbury.  It was first sold in India in 1948.  This ad shows how the school principal makes parents question if they are chasing the right thing when it comes to their child’s education.  The Persuasion Model -Aristole Ethos Pathos Logos •Argument that appeals to audience by emphasizing speakers credibility. • The ad connects with the target audience(adults with children in school) • Grades and certificates are everything almost all parents care about of their school going kids. • In this ad we see the principal herself talking to parents. • Indian parents are constantly worried about how their kids perform in school, the ad taps into that. • So this ad takes on this myth in our society. Cialdini Principles of Persuasion Principle of Authority The main character being the principal, so she has the authority in expressing her views on the importance of learning. Principle of Social Proof The ad reflects on the Indian education system and how we are obsessed with marks. The current generation is starting to realize how unhealthy that obsession is and the ad resonates that feeling perfectly. Principle of Liking The main character in the ad is likeableshe comes across as a warm, motherly figure which perfectly target’s the brand core audience – mothers. Most Indian audience would like her. SWOT Ana ...
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