MKTG 606 AGU Final Examination

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Subject

Marketing

School

American Graduate University

Course

MKTG 606

Type

Exam Practice

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606-1

FINAL EXAMINATION

MARKETING

COURSE 606

Please read the following carefully:

To submit a final examination, the student should enter the AGU website at http://www.agu.edu

and click on “for Current Students” in the right hand corner. This will take you directly to the

Student Center. Click on “Online Exams.” Then click on the appropriate “AGU Electronic

Examination Form.” This will bring up an electronic form which can be completed and submitted

by the student. The answers to the Essay Questions may also be submitted via the electronic form.

If you are unable to submit the examination electronically you may fax (626-332-8149) or e-mail

(studentservices@agu.edu) the Answer Sheet at the end of the exam, as well as the answers to

the Essay Questions, to Student Services.

If this is a proctored exam, your proctor must e-mail or fax your answers to Student Services.

Submit any inquiries through “Contact Us” on the webpage, or by contacting Student Services at

studentservices@agu.edu.

MULTIPLE CHOICE:

Question 1: Which of the following is a core aspect of marketing?

(a) Satisfying as many needs as possible

(b) Creating a product that everyone will want to buy

(d) Making product, place, promotion, and price decisions

(e) Increasing the company’s profit

Question 2: Supply chain management is also referred to as:

(a) Delivery management

(b) Marketing channel management

(d) Retail management

(e) Value proposition management

Question 3: In delivering value, marketing firms attempt to find the most desirable balance

between:

(a) The need for value and the perception of value

(b) Explicit versus implicit value

(d) The desire to satisfy customers and the desire to satisfy employees

(e) The need for product improvement and the need for advertising

606-2

Question 4: One of the benefits of value-driven marketing is that attention to customer needs

and wants will likely result in:

(a) Higher prices than the market leader charges

(b) Increased competition

(d) Strong connections among competing firms in the marketplace

(e) Lower prices

Question 5: When we say that marketing can be entrepreneurial, it means that entrepreneurs:

(a) Attempt to mimic existing products on the market

(b) Strive to satisfy unfilled needs

(d) Gain monopoly power

(e) Push new technology even if people aren’t ready for it

Question 6: If a firm wants to develop a sustainable competitive advantage, it should:

(a) Begin an aggressive campaign to buy up competitors

(b) Copy the innovative features of other firms that are attractive to customers

competitors cannot easily copy

(d) Increase its marketing budget so that it outspends its competitors

(e) Arrange to meet with competitors to discuss how to avoid direct competition

Question 7: After defining the business mission, what should a firm do next to develop a

marketing plan?

(a) Conduct an STP analysis

(b) Perform a situation analysis

(d) Select a target market

(e) Implement the four Ps

Question 8: __________ involves the process of defining the marketing mix variables so that

target customers have a clear, distinctive understanding of what a product does or

represents in comparison with competing products.

(a) Targeting

(b) Market segmentation

(d) Positioning

(e) A customer excellence strategy

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FINAL EXAMINATION MARKETING COURSE 606 Please read the following carefully: To submit a final examination, the student should enter the AGU website at http://www.agu.edu and click on “for Current Students” in the right hand corner. This will take you directly to the Student Center. Click on “Online Exams.” Then click on the appropriate “AGU Electronic Examination Form.” This will bring up an electronic form which can be completed and submitted by the student. The answers to the Essay Questions may also be submitted via the electronic form. If you are unable to submit the examination electronically you may fax (626-332-8149) or e-mail (studentservices@agu.edu) the Answer Sheet at the end of the exam, as well as the answers to the Essay Questions, to Student Services. If this is a proctored exam, your proctor must e-mail or fax your answers to Student Services. Submit any inquiries through “Contact Us” on the webpage, or by contacting Student Services at studentservices@agu.edu. MULTIPLE CHOICE: Question 1: Which of the following is a core aspect of marketing? (a) (b) (c) (d) (e) Question 2: Supply chain management is also referred to as: (a) (b) (c) (d) (e) Question 3: Satisfying as many needs as possible Creating a product that everyone will want to buy Setting prices lower than all competitors Making product, place, promotion, and price decisions Increasing the company’s profit Delivery management Marketing channel management Production management Ret ...
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Tags: core aspect of marketing Marketing channel management valuedriven marketing sustainable competitive advantage situation analysis