Access over 20 million homework & study documents
search

MKTG 606 AGU Final Examination

Content type

User Generated

Subject

Marketing

School

American Graduate University

Type

Exam Practice

Rating

Showing Page:
1/24
606-1
FINAL EXAMINATION
MARKETING
COURSE 606
Please read the following carefully:
To submit a final examination, the student should enter the AGU website at http://www.agu.edu
and click on “for Current Students” in the right hand corner. This will take you directly to the
Student Center. Click on “Online Exams.” Then click on the appropriate “AGU Electronic
Examination Form.This will bring up an electronic form which can be completed and submitted
by the student. The answers to the Essay Questions may also be submitted via the electronic form.
If you are unable to submit the examination electronically you may fax (626-332-8149) or e-mail
(studentservices@agu.edu) the Answer Sheet at the end of the exam, as well as the answers to
the Essay Questions, to Student Services.
If this is a proctored exam, your proctor must e-mail or fax your answers to Student Services.
Submit any inquiries through “Contact Us” on the webpage, or by contacting Student Services at
studentservices@agu.edu.
MULTIPLE CHOICE:
Question 1: Which of the following is a core aspect of marketing?
(a) Satisfying as many needs as possible
(b) Creating a product that everyone will want to buy
(c) Setting prices lower than all competitors
(d) Making product, place, promotion, and price decisions
(e) Increasing the company’s profit
Question 2: Supply chain management is also referred to as:
(a) Delivery management
(b) Marketing channel management
(c) Production management
(d) Retail management
(e) Value proposition management
Question 3: In delivering value, marketing firms attempt to find the most desirable balance
between:
(a) The need for value and the perception of value
(b) Explicit versus implicit value
(c) The need to provide benefits to customers and keep down costs
(d) The desire to satisfy customers and the desire to satisfy employees
(e) The need for product improvement and the need for advertising

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/24
606-2
Question 4: One of the benefits of value-driven marketing is that attention to customer needs
and wants will likely result in:
(a) Higher prices than the market leader charges
(b) Increased competition
(c) Long-term relationships
(d) Strong connections among competing firms in the marketplace
(e) Lower prices
Question 5: When we say that marketing can be entrepreneurial, it means that entrepreneurs:
(a) Attempt to mimic existing products on the market
(b) Strive to satisfy unfilled needs
(c) Raise social consciousness
(d) Gain monopoly power
(e) Push new technology even if people aren’t ready for it
Question 6: If a firm wants to develop a sustainable competitive advantage, it should:
(a) Begin an aggressive campaign to buy up competitors
(b) Copy the innovative features of other firms that are attractive to customers
(c) Examine its operations and customer relations to identify significant things
competitors cannot easily copy
(d) Increase its marketing budget so that it outspends its competitors
(e) Arrange to meet with competitors to discuss how to avoid direct competition
Question 7: After defining the business mission, what should a firm do next to develop a
marketing plan?
(a) Conduct an STP analysis
(b) Perform a situation analysis
(c) Develop a positioning strategy
(d) Select a target market
(e) Implement the four Ps
Question 8: __________ involves the process of defining the marketing mix variables so that
target customers have a clear, distinctive understanding of what a product does or
represents in comparison with competing products.
(a) Targeting
(b) Market segmentation
(c) A sustainable competitive advantage
(d) Positioning
(e) A customer excellence strategy

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/24

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 24 pages?
Access Now

Unformatted Attachment Preview

FINAL EXAMINATION MARKETING COURSE 606 Please read the following carefully: To submit a final examination, the student should enter the AGU website at http://www.agu.edu and click on “for Current Students” in the right hand corner. This will take you directly to the Student Center. Click on “Online Exams.” Then click on the appropriate “AGU Electronic Examination Form.” This will bring up an electronic form which can be completed and submitted by the student. The answers to the Essay Questions may also be submitted via the electronic form. If you are unable to submit the examination electronically you may fax (626-332-8149) or e-mail (studentservices@agu.edu) the Answer Sheet at the end of the exam, as well as the answers to the Essay Questions, to Student Services. If this is a proctored exam, your proctor must e-mail or fax your answers to Student Services. Submit any inquiries through “Contact Us” on the webpage, or by contacting Student Services at studentservices@agu.edu. MULTIPLE CHOICE: Question 1: Which of the following is a core aspect of marketing? (a) (b) (c) (d) (e) Question 2: Supply chain management is also referred to as: (a) (b) (c) (d) (e) Question 3: Satisfying as many needs as possible Creating a product that everyone will want to buy Setting prices lower than all competitors Making product, place, promotion, and price decisions Increasing the company’s profit Delivery management Marketing channel management Production management Ret ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Really great stuff, couldn't ask for more.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4