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Apple Inc. Strategic Management Research Paper

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Management

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Research Paper

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In today's world, new corporations, private entities, and non-profit organizations have been formed.
This has led to increased business activities around the globe. Larger public firms have more information
on their website compared to these small firms. This information found on their website guide new
visitors and staff. Smaller firms tend to depend on traditional methods such as advertising to get new
customers compared to large firms who take advantage of the website to advertise their products.
Websites provide profiles that various companies can use to market their products. In this paper, the
focus will mainly be directed to corporations, and to be precise the Apple corporation. My goal in this
paper is to focus on the strategic management of the company, what the company is involved in, future
strategies of the company, and what makes the company a great leader in the market compared to its
competitors.
To begin with, a corporation is a legal entity that usually comprises of a group of people given authority
by the state to act as a single entity. Apple company is a multinational technology company and its
headquarters are based in California. The company is a publicly owned one and that means that the
shares can be publicly available. The company mainly manufactures computer software, electronics,
personal computers and is a distributor of media content. Services offered by the company are loved by
its customers and the products are considered the best among its competitors. The company has also
managed to open a series of retail shops around the world commonly referred to as Apple Stores. The
company is considered to be among the top technological companies alongside other companies like
Microsoft, Amazon, and Google.
The company began in 1976 with the founders having a motive of developing computers and
software to be used for home purposes. Over the years, the company increased its sales, and
today it is among the most valued company worldwide. The company is considered to be the
world's best music retailer thanks to its program called Apple iTunes. However, the company has

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faced major challenges ranging from unethical practices and environmental issues but despite
this, it has managed to be at the forefront of marketing its products.
Strategic management is the way a company organizes its management plan to achieve certain
objectives. Financial management is crucial in a company’s management so as to achieve its
long and short term goals. Apple has a strong financial position in the market and its profits per
year are tremendous. Apple is the company that holds the largest cash in hand up to $116 billion
(Yoffee, 2012). Apple products follow the pricing strategy that is given and that could make it
have a higher gross profit margin ratio. The net profit ratio of Apple increase is 29.67
representing the same with the industry average ratio of 23.38 (Morning star, 2012). The
company has an excellent financial management system which has led to its huge growth over
the years.
The company’s financial strategies include financial planning and risk management control. The
basic objective of financial planning is to increase the market value of the company. The Apple
company has public shares and therefore payment of dividends to individuals, shares to partners,
and cumulating or reinvesting earnings increase the financial ability of the corporation. Apple
company is debt-free which and that makes it maintain its leading market positions. The retail
stores all over the globe expense effectively and cut the charges made as a discount to its
retailers. Therefore, this increases the profit positions of the company. The leadership of the
financial position in the Apple company is effectively managed and in turn this leads to the
increased profit margins in the company.
Future strategies of a company are important to its success. Apple company has laid down future
strategies that will enable it to maintain its top position in the market. Management effectiveness
of the company is a future strategy of the company. Apple has the ability of making people get

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In today's world, new corporations, private entities, and non-profit organizations have been formed. This has led to increased business activities around the globe. Larger public firms have more information on their website compared to these small firms. This information found on their website guide new visitors and staff. Smaller firms tend to depend on traditional methods such as advertising to get new customers compared to large firms who take advantage of the website to advertise their products. Websites provide profiles that various companies can use to market their products. In this paper, the focus will mainly be directed to corporations, and to be precise the Apple corporation. My goal in this paper is to focus on the strategic management of the company, what the company is involved in, future strategies of the company, and what makes the company a great leader in the market compared to its competitors. To begin with, a corporation is a legal entity that usually comprises of a group of people given authority by the state to act as a single entity. Apple company is a multinational technology company and its headquarters are based in California. The company is a publicly owned one and that means that the shares can be publicly available. The company mainly manufactures computer software, electronics, personal computers and is a distributor of media content. Services offered by the company are loved by its customers and the products are considered the best among its comp ...
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