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Microsoft Strategy Formulation and Implementation Discussion

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Microsoft Strategy (Strategy Formulation and Strategy Implementation)
Microsoft always has been leader in the industry. However, prior leadership under Steve
Ballmer impacted this aspect not so positively. After Satya Nadella took over CEO role
in 2014, Microsoft has been undergoing significant changes which started showing
positive impact in Microsoft’s position in the industry.
Below both strategy formulation and strategy implementation aspects of Microsoft have
been discussed.
Strategy Formulation:
· Compare Microsoft’s strategies under Ballmer and Nadella
Microsoft strategies in Nadella is more open to innovation and capable to catch up with
its competitor while during Ballmer Microsoft was closed to innovate new products and
lost the opportunities in smart phone. Even the culture is different during Nadella vs
Ballmer. Nadella put a lot of efforts to increase the collaboration and encourages
innovation across the firm. Microsoft culture during Ballmer was not as collaborative and
innovation was limited to Microsoft old products.
· Has MS started to play in the right areas to achieve new growth?
With Nadella’s leadership, Microsoft has more partnership, courage and investment for
innovation, bringing them to public, and more opportunities for growth. He recognizes
every new product may not work and he is open to see what’s out in the industry and
how Microsoft can increase partnership with other companies. He accomplished this
with Salesforce, even with Apple and Google by understanding what is used in those
companies and what other Microsoft products those can be paired with. More specific
example is that Nadella has made Office software available on Apple- and Google-
powered tablets and phones and made Windows free to manufacturers of devices
smaller than 9 inches. This type of initiatives were good contributor to growth in
Microsoft.
Nadella also recognizes the value of innovation and its contribution in growth. He made
right choices such as cloud computing, virtual reality headsets, Hololens (which resulted
in partnership with NASA), and mobile business products. By Networking, he is able to
identify potential startup products which will further enhance new product development
and improve the functionality of existing products.

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Microsoft Strategy (Strategy Formulation and Strategy Implementation) Microsoft always has been leader in the industry. However, prior leadership under Steve Ballmer impacted this aspect not so positively. After Satya Nadella took over CEO role in 2014, Microsoft has been undergoing significant changes which started showing positive impact in Microsoft’s position in the industry. Below both strategy formulation and strategy implementation aspects of Microsoft have been discussed. Strategy Formulation: · Compare Microsoft’s strategies under Ballmer and Nadella Microsoft strategies in Nade ...
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