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E-Types Strategy Implementation Questions

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e-Types Strategy Implementation Prepared for Coursera - Copenhagen Business School, Denmark Prepared by Kavitha Prakash Murthy 11/28/2019 1 Overview of e-Types • e-Types is a design firm, based in Copenhagen, Denmark. Four graduates from Danish Design School joined together and started this firm. The firm was a result of mergers of several small firms. • The motto of the company was “Smash the World”. The company is a differentiator in the world of design, has positioned in the market to be extremely edgy and revolutionary. • Its business strategy is to create an unique identity to their client. To accomplish this, execution strategy is to connect with the client to figure out the soul and strategy of the client and identify where the client want to go as a company. e-Types does not make a fast makeover of something. • Currently e-Types is successful, profitable, growing, ambitious, and extremely busy servicing a massive client base. e-Type is planning to expand its business operations to international clients. 2 Evolution of e-Types 2002 – e-Types merged with “Wetware” to become 2000 Tech boom bust slowed business. Only 3 partners remained. E-Types ran out of clients 1997 5 Graduates from Danish Design School started e-Types e-Types A/S. Had 7 partners ( 3 existing and 4 partners from Wetware 2004 – 2006 – Revitalization of company and redefinition of company brand platform. Growth returned 4 partners owned the private limited e-Types A// ...
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Tags: Organizational Strengths Strategic Management organizational culture organizational goals E Type Strategy

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