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Organizational Leadership Factors that Influence Perception PPT

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Session 7 Copyright © 2019, 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved. Perception • Perception is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment. • It is important to the study of OB because people’s behaviors are based on their perception of what reality is, not on reality itself. Copyright © 2019, 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved. Factors That Influence Perception Exhibit 6-1 Factors That Influence Perception Copyright © 2019, 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved. Common Shortcuts in Judging Others – Selective perception ▪ The tendency to choose to interpret what one sees based on one’s interests, background, experience and attitudes. Copyright © 2019, 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved. • Halo effect – The halo effect occurs when we draw a general impression based on a single characteristic. • Horns Effect – The tendency to draw a negative general impression about an individual based on a single characteristic • Contrast effects – Evaluation of a person’s characteristics that is affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics. Copyright © 2019, 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved. • Stereotyping – Judging someone based on one’s perception of the group to which that p ...
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