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Dealer Satisfaction and Industry Tractor Worksheet

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Dealer Satisfaction
Survey Scale:
0 1 2 3 4 5 Sample
North America Size
2014 1 0 2 14 22 11 50
2015 0 0 2 14 20 14 50
2016 1 1 1 8 34 15 60
2017 1 2 6 12 34 45 100
2018 2 3 5 15 44 56 125
South America
2014 0 0 0 2 6 2 10
2015 0 0 0 2 6 2 10
2016 0 0 1 4 11 14 30
2017 0 1 1 3 12 33 50
2018 1 1 2 4 22 60 90
Europe
2014 0 0 1 3 7 4 15
2015 0 0 1 2 8 4 15
2016 0 0 1 2 15 7 25
2017 0 0 1 2 21 6 30
2018 0 0 1 4 17 8 30
Pacific Rim
2014 0 0 1 2 2 0 5
2015 0 0 1 1 3 0 5
2016 0 0 1 1 3 1 6
2017 0 0 0 2 5 3 10
2018 0 0 1 2 7 2 12
China
2016 0 0 0 1 0 0 1
2017 0 0 1 4 2 0 7
2018 0 0 1 5 8 2 16

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End-User Satisfaction
Sample
Survey Scale: 0 1 2 3 4 5 Size
North America
2014 1 3 6 15 37 38 100
2015 1 2 4 18 35 40 100
2016 1 2 5 17 34 41 100
2017 0 2 4 15 33 46 100
2018 0 2 3 15 31 49 100
South America
2014 1 2 5 18 36 38 100
2015 1 3 6 17 36 37 100
2016 0 2 6 19 37 36 100
2017 0 2 5 20 37 36 100
2018 0 2 5 19 37 37 100
Europe
2014 1 2 4 21 36 36 100
2015 1 2 5 21 34 37 100
2016 1 1 4 26 37 31 100
2017 1 1 3 17 41 37 100
2018 0 1 2 19 45 33 100
Pacific Rim
2014 2 3 5 15 41 34 100
2015 1 2 7 15 41 34 100
2016 1 2 5 16 40 36 100
2017 0 2 4 17 40 37 100
2018 0 1 3 19 42 35 100
China
2016 0 3 3 6 28 10 50
2017 1 2 2 4 30 11 50
2018 0 1 1 3 31 14 50

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Dealer Satisfaction Survey Scale: North America 2014 2015 2016 2017 2018 0 1 2 3 4 1 0 1 1 2 0 0 1 2 3 2 2 1 6 5 14 14 8 12 15 22 20 34 34 44 5 Sample Size 11 50 14 50 15 60 45 100 56 125 0 0 0 0 1 0 0 0 1 1 0 0 1 1 2 2 2 4 3 4 6 6 11 12 22 2 2 14 33 60 10 10 30 50 90 2014 2015 2016 2017 2018 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 3 2 2 2 4 7 8 15 21 17 4 4 7 6 8 15 15 25 30 30 Pacific Rim 2014 2015 2016 2017 2018 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 2 1 1 2 2 2 3 3 5 7 0 0 1 3 2 5 5 6 10 12 0 0 0 0 0 0 0 1 1 1 4 5 0 2 8 0 0 2 1 7 16 South America 2014 2015 2016 2017 2018 Europe China 2016 2017 2018 End-User Satisfaction Survey Scale: North America 2014 2015 2016 2017 2018 Sample 5 Size 0 1 2 3 4 1 1 1 0 0 3 2 2 2 2 6 4 5 4 3 15 18 17 15 15 37 35 34 33 31 38 40 41 46 49 100 100 100 100 100 1 1 0 0 0 2 3 2 2 2 5 6 6 5 5 18 17 19 20 19 36 36 37 37 37 38 37 36 36 37 100 100 100 100 100 2014 2015 2016 2017 2018 1 1 1 1 0 2 2 1 1 1 4 5 4 3 2 21 21 26 17 19 36 34 37 41 45 36 37 31 37 33 100 100 100 100 100 Pacific Rim 2014 2015 2016 2017 2018 2 1 1 0 0 3 2 2 2 1 5 7 5 4 3 15 15 16 17 19 41 41 40 40 42 34 34 36 37 35 100 100 100 100 100 0 1 0 3 2 1 3 2 1 6 4 3 28 10 30 11 31 14 50 50 50 South America 2014 2015 2016 2017 2018 Europe China 2016 2017 2018 Customer Survey Region Quality Ease of UsePrice Service NA 4 1 3 4 NA 4 4 4 5 NA 4 5 4 3 NA 5 4 4 4 NA 5 4 5 4 NA 5 5 3 5 NA 5 4 4 2 NA 5 5 4 5 NA 4 4 4 5 NA ...
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