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ENG 1301 Corpus of Happiness and Trust in Mc Donald’s Commercials

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Antwi 1

Nana Akosua Amponsah Antwi

Professor Jeffrey Villines

English 1301 (10394)

April 2019

Corpus of Happiness and trust in McDonald’s commercials

Once a while we all feel lazy to cook a home cooked-meal so we tend to pick our phones

and order some food or we use the drive-through of a fast food restaurant or we even sit in the

restaurant and eat. All this quick and easily prepared foods that are sold in restaurants are what we

all know as Fast-foods. One popular fast food restaurant is McDonald’s which is an American fast-

food founded in 1940 by two brothers in California. McDonald's is the world's largest restaurant

chain by revenue and it is found in 100 countries. Though the restaurant is known for its

hamburgers, fries and cheeseburgers, they also feature foods like milkshakes, salads, wraps,

smoothies and more. The company billboards, signage, sponsors sporting events and more as

means of advertising but their main form of advertisement is television commercials. Over the

years, McDonald’s television commercials have taken different turns and has had different trends

and defining the brand in many ways. This essay will identify the theme or trend of clowns and

kids in the McDonald commercials that signifies happiness also the trend of McDonalds meals

being prepared in commercials which means kids and even the entire family can trust the fast-food

company and how they make their meals that are and this essay will give reasons to why the trends

or themes are essential and meaningful. In-order to get the central focus of the commercials and

the message the commercials carry, you need to identify the themes and trends of the commercial

and understand why the commercials have these trends and themes. The trend of clowns and kids

in the commercials in most of the early commercials of McDonalds means happiness, laughter,

jokes and this helps to intrigue their customers and viewers especially kids and the trend of the

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Antwi 2

preparation of the food in the commercial means not only kids but the entire family can trust

McDonalds.

The corpus of McDonalds commercials has a trend they follow and there are two different

trends observed in the sample commercials picked. The commercials picked were of different

years in-order to make the theme or trend very clear and vivid. Most of the commercials in the

1960s and 70s have the appearance of clowns and kids in them. But McDonalds also repeated the

clown and kids idea or concept in commercials in the 2000s meaning it is not a coincidence but

rather a trend. The other trend realized in the other McDonald’s sample commercials is the fact

that they show some burgers being prepared and at the end of commercial, the prices are viewed.

This trend means trust. The brand or the company wants its viewers and customers to have trust in

them and the way they prepare their meals.

Every trend and theme has a special effect and meaning attached to it to bring more

emphasis or throw more light to the central idea. For the trend with the kids and the clown in the

brand’s commercial, it shows happiness, fun and more. The clown seen in most of the McDonalds

commercials is a mascot of the fast-food company called Ronald Donald. The clown is loved by

kids so often-times, the clown is seen with kids in the commercials of the company. The clowns

in the commercials also tells the viewers that McDonalds is a very fun place to eat at also a place

where kids love and when kids love something, parents are also forced to love it as well. In the

first commercial, Ronald Donald is seen with two children who looked very happy being sent

round in McDonald land where fries, burgers and other McDonalds foods were seen and tasted by

the children. The theme of trust and happiness were in play in this commercial. The children were

happy to see the clown and were also happy exploring McDonald land. The fact that the children

tasted the fries means they trust the brand and their viewers should also trust the brand as well.

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Antwi 1 Nana Akosua Amponsah Antwi Professor Jeffrey Villines English 1301 (10394) 16th April 2019 Corpus of Happiness and trust in McDonald’s commercials Once a while we all feel lazy to cook a home cooked-meal so we tend to pick our phones and order some food or we use the drive-through of a fast food restaurant or we even sit in the restaurant and eat. All this quick and easily prepared foods that are sold in restaurants are what we all know as Fast-foods. One popular fast food restaurant is McDonald’s which is an American fastfood founded in 1940 by two brothers in California. McDonald's is the world's largest restaurant chain by revenue and it is found in 100 countries. Though the restaurant is known for its hamburgers, fries and cheeseburgers, they also feature foods like milkshakes, salads, wraps, smoothies and more. The company billboards, signage, sponsors sporting events and more as means of advertising but their main form of advertisement is television commercials. Over the years, McDonald’s television commercials have taken different turns and has had different trends and defining the brand in many ways. This essay will identify the theme or trend of clowns and ki ...
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Tags: McDonalds commercials McDonalds television commercials MCDONALDS corpus of McDonalds McDonalds sample commercials