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Ikea Strategic Management Case Study

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Strategic Management_ A case Study on IKEA

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Table of Contents
SWOT Analysis: ........................................................................................................................ 3
Recommendation on the basis of weaknesses of IKEA: ........................................................... 4
References .................................................................................................................................. 5

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Strategic Management_ A case Study on IKEA 1 Table of Contents SWOT Analysis: ........................................................................................................................ 3 Recommendation on the basis of weaknesses of IKEA: ........................................................... 4 References .................................................................................................................................. 5 2 SWOT Analysis: • Strengths: Clear vision is the biggest threat of IKEA, which is helping them to strengthen value among customers. The inclusion of well-defined business strategy is also a major strategy of IKEA, through which they are becoming able to offer the customers with well-designed functional home furnishing products in a timely and cost-effective manner (Ikea.jobs.cz, 2020). Strong brand recognition is another vital strength of IKEA. This is the well-known furnishing brand with more than 500 billion of customers across the globe. A combination of high brand recognition and low-cost furniture options are making it easy for IKEA to attain immense popularity throughout the world. • Weaknesses: IKEA is operating its business in multiple countries across the globe, which is making it difficult for them to maintain a standard in every location. The company is indeed putting full effort to manage uniform quality in all of its locations. However, scalable control of quality is obstructing them to have a unifo ...
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