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BUS 475 Strayer University Walmart Corp Executive Summary Paper

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Marketing

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Strayer University

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Walmart Corporation
Maria Mendez
Walmart Corporation
Wal-Mart Stores, Inc.702 S.W. 8th Street Bentonville, Arkansas 72716
479-273-4000
Retail Internet Sites:
http://www.walmart.com
http://www.samsclub.com
Corporate Internet Sites:
http://www.walmartstores.com
http://www.walmartfacts.com

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I. Table of Contents
I. Table of Contents ................................................................................................... 2
II. Executive Summary ............................................................................................... 3
III. Background of the Company ............................................................................... 4
IV. General Company Description…………………………………………………….5
V. Cultural Influences on Business……………………………………………………6
VI. Economic and Legal Influences of Business……………………………………..7
VII. Political and government influences on trade/business……………………….8
VIII. Involvement in International Organizations…………………………………...9
IX. Importing/Exporting Strategies…………………………………………………..10
X. Marketing Plan ..................................................................................................... 11
XI. Operational Plan ...................................................................................................... 18
XII. Management and Organization ......................................................................... 20
XIII. Personal Financial Statement ............................................................................. 23
XIV. Startup Expenses and Capitalization ................................................................ 26
XV. Financial Plan ....................................................................................................... 27
XVI. Refining the Plan .................................................................................................. 30
XVII. Recommendation………………………………………………………………...31
XVII. Reference………………………………………………………………………….32

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Page 1 of 36 Walmart Corporation Maria Mendez Walmart Corporation Wal-Mart Stores, Inc.702 S.W. 8th Street Bentonville, Arkansas 72716 479-273-4000 Retail Internet Sites: http://www.walmart.com http://www.samsclub.com Corporate Internet Sites: http://www.walmartstores.com http://www.walmartfacts.com Page 2 of 36 I. Table of Contents I. Table of Contents ................................................................................................... 2 II. Executive Summary ............................................................................................... 3 III. Background of the Company ............................................................................... 4 IV. General Company Description…………………………………………………….5 V. Cultural Influences on Business……………………………………………………6 VI. Economic and Legal Influences of Business……………………………………..7 VII. Political and government influences on trade/business……………………….8 VIII. Involvement in International Organizations…………………………………...9 IX. Importing/Exporting Strategies…………………………………………………..10 X. Marketing Plan ..................................................................................................... 11 XI. Operational Plan ............................................................................................. ...
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