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Visual Merchandising Research Paper

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Business

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Bellevue University

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Research Paper

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Week 2: Visual Merchandising
Rodrigo Campos
Professor JoDee Philips
Bellevue University
May 24, 2020

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Abstract
Visual Merchandising is the marketing practice that retailers employ. The main goal is to attract
customers through optimal use of space available, color theory, displays of merchandise, other visual
elements. It's quite an important tactic for retailers to employ due to the effect of sales it can have. In
fact, retailers use planograms to organize their merchandise throughout their stores. It dictates the
layout of the store, and even store design. In addition, they use Point-of-Purchase displays, alongside
other signage, to create a visual appealing display for the customer. There have been some retailers that
forsaken the importance of visual merchandise that led to blunders on their end. They end up having a
mess of sales floor. One that customers avoid. Failure in appealing to the customer will end up with a
decrease in customer traffic, and sales. All that affect the profitability of the company. It's important for
a store's management team to take a step back, and take on the perspective of the customer. Does this
display look appealing? Does it draw me to make an impulse purchase?

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Week 2: Visual Merchandising Rodrigo Campos Professor JoDee Philips Bellevue University May 24, 2020 Abstract Visual Merchandising is the marketing practice that retailers employ. The main goal is to attract customers through optimal use of space available, color theory, displays of merchandise, other visual elements. It's quite an important tactic for retailers to employ due to the effect of sales it can have. In fact, retailers use planograms to organize their merchandise throughout their stores. It dictates the layout of the store, and even store design. In addition, they use Point-of-Purchase displays, alongside other signage, to create a visual appealing display for the customer. There have been some retailers that forsaken the importance of visual merchandise that led to blunders on their end. They end up having a mess of sales floor. One that customers avoid. Failure in appealing to the customer will end up with a decrease in customer traffic, and sales. All that affect the profitability of the company. It's important for a store's management team to take a step back, and take on the perspective of the customer. Does this display look appealing? Does it draw me to make an impulse purchase? Retailers main goal in business is to sell their products to the customer. One of the core strategies that the industry uses is visual merchandising. Visual merchandising is the usage of retail merchandising knowledge, creativity and advertising skills to use the given space to ...
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