Access over 20 million homework & study documents
search

BMAL 700 Recommendation for Retail Business Letter

Content type

User Generated

Subject

Business

Type

Other

Rating

Showing Page:
1/2
TO: Xavier Lower, Store Manager
FROM: Rodrigo Campos
DATE: May 10, 2020
SUBJECT: Recommendation for Success
Research into the retail industry has shown that there are plenty of ways to increase efficiency
throughout the company. Two main factors, one internal and external, have a substantial influence on
our competitor, Target. These influences also affect our company as well. Target uses two key drivers to
help build customer satisfaction and loyalty. Their Team Leaders are paving the way for success by
ensuring customers are being taken care of. Team Leaders, and Store Directors are two positions in
placed with Target that help drive their business into the success they currently are. Two
recommendations that can help compete with Target are increase in support in interpersonal
relationships between the staff, and making sure the proper steps are being taken to prevent shrink.
Internal Factor: Interpersonal Relationship Between Staff.
The nearby Target has been increasing their staff's interpersonal relationships by holding meetings to
increase knowledge of proper behavior, setting up mediation meetings between two conflicting parties,
and hiring agreeable staff. These measures have been a boon for the Target store nearby. There staff has
been cited to be much more happy and content to be working within the store. These actions have then
increased customer satisfaction as the employees are much more approachable and helpful to the
customers. There has been an uptick in customer loyalty, as seen in their surveys. The leading reason is
due to more eager to help employees.
External Factor: Technological Advances in the Retail Industry.
Target has began to utilize a lot of the technological advances that sciences has provided. This Target
branch has been able to install a lot of touchscreen self-check out registers. In addition, a majority of
their team members have access to hand held devices that provide assistance in locating merchandise,
pricing, and getting their job done swiftly. Targets ability to integrate the assistance of technology has
really help improve their customer relations, and has led to an increase in customer satisfaction.
Key Driver: Service to the Customer
.
The main value that Target holds onto is to provide a wonderful experience for their guests. Their goal
is to have their guests say, “I love Target!” to their friends and family. (Target, 2020). Their goal is to
help each guest with whatever issue that may arise. They hire team members that specialize in
providing this service. Many, if not all, of their positions have the priority of customer first. Due to this
value being held so highly on their priority list, their customer satisfaction has been increasing month
by month. They've had a repeat of customers coming in. Their business is doing very well.
Key Driver: Shrink Performance.
Target has another focus that helps benefit their brand. They keep a large focus on their on-hands, and
shrink reports. They track on where opportunities arise to keep shrinkage down. They verify their

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/2

Sign up to view the full document!

lock_open Sign Up

Unformatted Attachment Preview

TO: Xavier Lower, Store Manager FROM: Rodrigo Campos DATE: May 10, 2020 SUBJECT: Recommendation for Success Research into the retail industry has shown that there are plenty of ways to increase efficiency throughout the company. Two main factors, one internal and external, have a substantial influence on our competitor, Target. These influences also affect our company as well. Target uses two key drivers to help build customer satisfaction and loyalty. Their Team Leaders are paving the way for success by ensuring customers are being taken care of. Team Leaders, and Store Directors are two posi ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Really helpful material, saved me a great deal of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4