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MKT 1102 Fundamentals of Marketing Midterm

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MKT 1102

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MKT1102 FUNDAMENTALS OF MARKETING MIDTERM (30%) Name: Student ID: Instruction: Answer all questions in Section A and Section B. Section A Question 1 a) Describe the microenvironment that affects a company’s ability to serve its customers. What are the impact on the company with such forces? (15 marks) b) Explain how changes in the demographic and economic environments affect marketing decisions. (10 marks) Question 2 a) From the company’s perspective, how do market segmentation and targeting help? (9 marks) b) What is a competitive advantage? (8 marks) c) Why do retailers need to creat ...
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