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ADM 22816 Formal and Informal Communication Questions

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EBENEZER MWENDWA
ADM ; 22816
CAT 1 ; COM SKILLS
1. a) Distinguish between formal and informal communication
Formal communication follows a laid down course in the organizational structure of enterprise while
informal communication refers to the way in which unofficial info. Is spread by people talking to each
other.
b) Explain what you understand by grapevine communication.
It is an informal way of communication that follows no definite procedure and is used by staff to spread
unofficial information during non-office hours.
c) Differentiate between vertical and downward communication
Vertical communication is communication that takes place between people of different levels of
seniority in an organization while downward communication is the communication that takes place from
the supervisors to the subordinates.
2. a) Give and explain five roles of external communication in an organization.
i. Creates job opportunities: external communication calls for people with communication skills to
get jobs and hence communication is enhanced.
ii. Feedback from customers: the customers give back their responses or feedback of a certain
product from the company. This information from the customer helps the company to produce
goods according to the choices of customers
iii. Betters/ improves businesses: External communication has played a big role in businesses,
where customers are attracted to a certain company and hence they{customers} increase the
sales
iv. Improves public relations: this happens when a certain company informs the public about its
activities or services, people get attracted and also interested in the company and hence want
to deal with the company
v. Improved government department: these companies are expected to be licensed by the
government or by the authorities. This helps the companies because whenever an issue arises,
the government {authority} can intervene and help to solve.
b) Explain five benefits of organizational charts in an organization
i. They show the organizations timelines which ensure that the organization’s activities run
smoothly and they do not collide.
ii. They show the delegation of authority and chain of command in the organization making clear
the lines of communication for effective functioning.
iii. They are very easy to interpret as they are a graphical view of the organizations structure
making it easier for the employees to understand chains of command thus easing
communication.
iv. They outline various department sections and their relationships allowing better understanding
of the organizations functioning.

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EBENEZER MWENDWA ADM ; 22816 CAT 1 ; COM SKILLS 1. a) Distinguish between formal and informal communication Formal communication follows a laid down course in the organizational structure of enterprise while informal communication refers to the way in which unofficial info. Is spread by people talking to each other. b) Explain what you understand by grapevine communication. It is an informal way of communication that follows no definite procedure and is used by staff to spread unofficial information during non-office hours. c) Differentiate between vertical and downward communication Vertical ...
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