You’ve been told that the HR Director is pleased with the work you’ve completed for the organization and would like to take your contribution to the next level. She’d like you to review several strategic reports on the organization and provide feedback on how you think Southwest HR should move forward. Review the recommended sources in addition to your own research. Compile a strategy recommendation to the HR Director to be used for company-wide decisions. Include the following information in your report: Use at least 2 sources other than those provided. Format your citations according to APA guidelines.

From the textbook page 136:The term churn is very important to managers in the cellular phone business. Churning occurs when a customer stops using one company’s service and switches to another company’s service. Obviously, managers try to keep churning to a minimum, not only by offering the best possible service, but by trying to identify conditions that lead to churning and taking steps to stop churning before it occurs. For example, if a company learns that customers tend to churn at the end of their two-year contract, they could offer customers an incentive to stay a month or two before the end of their two-year contract. The file C03_03.xlsx contains data on over 2000 customers of a particular cellular phone company. Each row contains the activity of a particular customer for a given time period, and the last column indicates whether the customer churned during this time period. Use the tools in this chapter (and possibly the previous chapter) to learn (1) how these variables are distributed, (2) how the variables in columns B–R are related to each other, and (3) how the variables in columns B–R are related to the Churn variable in column S. Write a short report of your findings, including any recommendations you would make to the company to reduce churn.Read Case 3.3 – Churn in the Cellular Phone Market in the book.Analyze and review the data as it is indicated Write a report of your findings, including any recommendations you would make to the company to reduce churn.Report needs to be authentic, and not copied from other sites.Excel document C03_03.xlsx is uploaded to reference.

Using a company you can research online, give examples of how the following metrics are tracked/calculated Customer satisfactionService quality Customer loyalty (or net promoter or other similar metric)Customer behavior (may be customer acquisition, customer retention, page visits, or other meaningful metric related to customer behavior)Customer lifetime valueFirm Performance (profitability, value, or other meaningful metric).Provide an example of each of the following below Pick one of the generalizations noted in the “Customer Metrics and Their Impact on Firm Performance” article and describe an example of the generalization found in a real scenario. You may use an example from an organization (or industry) you can find an example from past news stories or PR releases.Provide an example of an organization either successfully or unsuccessfully implementing/following the links the service-profit chain. Your example does not need to detail every link in the chain, but it should incorporate a majority of the links.If you are searching for information about the company online, you may need to search for through press releases, news articles, and annual reports as ways to learn how this information is tracked.Articles http://bear.warrington.ufl.edu/CENTERS/MKS/invited/Customer%20Metrics%20and%20Their%20Impact.pdf http://www2.gsu.edu/~mgtwlw/operations/profitchain.pdf