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OPS 571 The Whole Foods Competitive Advantages Analysis

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Management

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OPS 571

Type

Analytical Review

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RUNNING HEAD: SUMMARIZE COMPETITIVE ADVANTAGES

Business

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SUMMARIZE COMPETITIVE ADVANTAGES

Introduction

Whole Foods Market is among the best performing grocery stores in the organic and

natural foodstuff production. It began as a small local store for natural foods and it has expanded

to 430 food stores in the Canada, the Great Britain and United States. (Whole Foods Market,

2013) The mission of the company is to provide high quality products to the customers, most

healthy natural foods available in the market (Whole Foods Market, 2013). Selection products of

the company are seafood, meat, tea, beer, cheese, body care, nutritional supplements and

existence products such as books, household and pet products (Gul, Singh & Jabeen, 2016). The

food industry began to advance and customers’ visit grew to average of 8.1 Million per week.

Marketing and positioning strategy.

The food industry gradually started to change as many customers realized the availability

of other products of high quality in the market. Some of the factors that led to this drastic change

were that clients became aware of what they consumed and how it affected their health (Whole

Foods Market, 2013)Also, they learnt the effects of consumed chemicals in their bodies,

pesticide residues, processed food and growth hormones as well as environmental conservation

which mad them believed biological farming was constructive (Gul, Singh & Jabeen, 2016). Due

to these factors, the Whole Foods Market made a tactical move in the market that enabled them

to withstand economical advantage (Whole Foods Market, 2013)

The Whole Foods industry emphasizes on clients service and offers a pleasant errands for

their customers. They offer quality products pesticides free, hormonal changes and other

manufactured products which may affect their health, farming and community in general (Whole

Foods Market, 2013).This enable the Whole Food to be the best competitor in the market

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1 RUNNING HEAD: SUMMARIZE COMPETITIVE ADVANTAGES Business Name Institutional Affiliation Professor Date 2 SUMMARIZE COMPETITIVE ADVANTAGES Introduction Whole Foods Market is among the best performing grocery stores in the organic and natural foodstuff production. It began as a small local store for natural foods and it has expanded to 430 food stores in the Canada, the Great Britain and United States. (Whole Foods Market, 2013) The mission of the company is to provide high quality products to the customers, most healthy natural foods available in the market (Whole Foods Market, 2013). Selection products of the company are seafood, meat, tea, beer, cheese, body care, nutritional supplements and existence products such as books, household and pet products (Gul, Singh & Jabeen, 2016). The food industry began to advance and customers’ visit grew to average of 8.1 Million per week. Marketing and positioning strategy. The food industry gradually started to change as many customers realized the availability of other products of high quality in the market. Some of the factors that led to this drastic change were that clients became aware of what they consumed and how it affected their health (Whole Foods Market, 2013)Also, they learnt the effects of consumed chemicals in their bodies, pesticide residues, processed food and growth hormones as well as environmental conservation which mad them believed biological farming was constructive (Gul, Singh & Jabeen, 2016). Due to these ...
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Tags: Whole Foods Market Whole Foods industry Food Industry Environmental Conservation processed food and growth hormones