Access Millions of academic & study documents

Social Media Influence in Teenage Consumerism Research Paper

Content type
User Generated
Subject
Social Science
Type
Research Paper
Showing Page:
1/7
1
Social Media is Having a Direct Influence on The Purchasing Intention and Decision of Teenage
Customers towards Unhealthy (Food and Beverage) Products
Name of Student
Institution Affiliation

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/7
2
SOCIAL MEDIA IS HAVING A DIRECT INFLUENCE ON THE PURCHASING
INTENTION AND DECISION OF TEENAGE CUSTOMERS TOWARDS UNHEALTHY
(FOOD AND BEVERAGE) PRODUCTS
1.0 Introduction
Social media platforms such as Facebook were initially developed for people to share their photos
with family members, and friends. However, their evolution has seen them become one of the most
effective marketing tools that are used by businesses to influence the purchasing decisions of their
targeted customers. The social media platforms provide businesses with different ways that they can
use to interact with their customers. For instance in Facebook businesses can have official pages
where they post daily updates in relation to their products and services(Pew Research Center, 2015).
The targeted customers can follow or like these pages to receive these updates. They can also share
what is posted in these pages to their family, and friends, comment, and even directly chat with the
personnel of these businesses on matters concerning the products, and services that they are selling.
In addition to that, businesses can hire social media influencers’ to post the messages that they
want to reach their targeted customers on a regular basis. The reason for this is that the content which
they post will normally have a large impact or effect on the purchasing decisions of a majority of the
potential customers who follow them on a regular basis on these social media platforms. For instance,
if a social media influencer shares a post on his, or her Instagram page on how he or she had a good
experience when using a product, or service from a certain business it will highly likely increase the
number of sales of that product or service. Also, most of the customers will base their purchasing

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/7

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 7 pages?
Access Now
Unformatted Attachment Preview
Social Media is Having a Direct Influence on The Purchasing Intention and Decision of Teenage Customers towards Unhealthy (Food and Beverage) Products Name of Student Institution Affiliation 1 SOCIAL MEDIA IS HAVING A DIRECT INFLUENCE ON THE PURCHASING INTENTION AND DECISION OF TEENAGE CUSTOMERS TOWARDS UNHEALTHY (FOOD AND BEVERAGE) PRODUCTS 1.0 Introduction Social media platforms such as Facebook were initially developed for people to share their photos with family members, and friends. However, their evolution has seen them become one of the most effective marketing tools that are used by businesses to influence the purchasing decisions of their targeted customers. The social media platforms provide businesses with different ways that they can use to interact with their customers. For instance in Facebook businesses can have official pages where they post daily updates in relation to their products and services(Pew Research Center, 2015). The targeted customers can follow or like these pages to receive these updates. They can also share what is posted in these pages to their family, and friends, comment, and even directly chat with the personnel of these businesses on matters concerning the products, and services that they are selling. In addition to that, businesses can hire social media influencers’ to post the messages that they want to reach their targeted customers on a regular basis. The reason for this is that the content which they post will normally have a ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Documents