Running head: SENSEMAKING AND THE STRUCTURAL FRAME Sense-making and the Structural Frame Institution Name 1 SENSEMAKING AND THE STRUCTURAL FRAME 2 The Walt Disney Company Organizational Design Disney has a multidivisional organizational structure. In this organizational structure, the organization is subdivided into various sub-units, which are designed into departments depending on the products they provide. Each product sub-unit has a distinct description, although the products in these sub-units are related to entertainment. The design effectiveness can be seen in allowing the departmentalization of the organization into various business segments, which helps in running the company. Through this structure, it is easy for departments within the company to share ideas that can help achieve the common goal. The multidivisional organizational structure also helps Disney to reduce its costs of operation since it increases effectiveness through innovations. Since the structure has a considerable element of creating synergy in its operations, its performance is a collective responsibility. Under this structure, Walt Disney has a corporate structure that designs the business system in terms of composition, management interactions, and arrangement of components. Disney’s structure is designed to encourage interdepartmental cooperation to create competitive advantages in the entertainment industry. This has effectively been implemented and worked well in Disney's entertainment ...
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