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TBS 404 University of Globalization Discussion

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Marketing

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University of Nairobi

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TBS 404

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UNIVERSITY OF NAIROBI

COURSE: INTERNATIONAL MARKETING

CODE: TBS 404

QUESTION 1: Argue a Case For and Against Globalization

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In international marketing, globalization has several pros and cons. These are reasons

why globalization should be encouraged or discouraged. The reasons for globalization are;

Globalization leads to improved quality of products. This is because of the wider market,

marketers tend to produce high quality products due to the high competition across the globe as

consumers remain the main beneficiaries of this.

It also helps companies expand their products all over the globe and gain a global

marketing advantage and make higher profits due to a widened market share.

In marketing around the globe, people are likely to acquire new knowledge and

experience which is an advantage as it helps one develop his brand and improve on it.

Leads to the creation of new jobs as people are required to work in the new markets and

once job opportunities are created, the economy is able to run smoothly.

Marketing globally also makes use of well-trained workers who are given constant

training to keep abreast with the dynamic technological environment.

It also leads to the establishment of good relationships between countries while

increasing free trade.

Reasons against globalization

Marketing globally can pose a challenge as consumer response is quite unpredictable.

This is due to differences in consumer patterns such as needs and wants created by regional

differences. What is acceptable in one region may not be accepted in another hence making it

risky to invest globally due to the high level of uncertainty.

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UNIVERSITY OF NAIROBI COURSE: INTERNATIONAL MARKETING CODE: TBS 404 QUESTION 1: Argue a Case For and Against Globalization In international marketing, globalization has several pros and cons. These are reasons why globalization should be encouraged or discouraged. The reasons for globalization are; Globalization leads to improved quality of products. This is because of the wider market, marketers tend to produce high quality products due to the high competition across the globe as consumers remain the main beneficiaries of this. It also helps companies expand their products all over the globe and gain a global marketing advantage and make higher profits due to a widened market share. In marketing around the globe, people are likely to acquire new knowledge and experience which is an advantage as it helps one develop his brand and improve on it. Leads to the creation of new jobs as people are required to work in the new markets and once job opportunities are created, the economy is able to run smoothly. Marketing globally also makes use of well-trained workers who are given constant training to keep abreast with the dynamic technological environment. It also leads to the establis ...
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Tags: Against Globalization international marketing language barrier advances in technology on global marketing Factor Endowment Theory