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TBS 407 UN Company Internal and Macro Environments Discussion

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User Generated

Subject

Marketing

School

University of Nairobi

Course

TBS 407

Type

Discussion

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pynverbonr

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UNIVERSITY OF NAIROBI

COURSE UNIT: PRINCIPLES OF

MARKETING

COURSE CODE: TBS 407

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Present brief analysis of the company’s internal and macro environments

INTERNAL ENVIRONMENT

This is the nearby environment under which the firm operates. It is in direct contact with the orga

nization and is a collection of the forces close to the firm. Some of Zulu Inc. components of the i

nternal environment comprises of:

1. Employees – it has a Deputy Director in charge of Marketing, three sales managers and

200 employees

2. Customers – these are consumers who are responsible for making purchases as Zulu Inc.

deals with the manufacture of PVC materials.

3. Machinery/materials –it’s clear that Zulu Inc. has invested in machinery and

manufacturing materials with the launch of windows made of PVC with their high

thermal performance and technical competitive advantages.

MACRO ENVIRONMENT

This is the general environment within the economy that influences the working, perform

ance, decision making and strategy of the business. These are the outside forces that are n

ot under the control of the firm but have a powerful effect all the same. In Zulu Inc. we ca

n point out some components:

1. Political factors –this has not only been manifested by the government standards but also

with the tax credits associated with purchase of certain goods.

2. Economic factors –consumers are more careful on the money they spend because of the

economic crisis, could be high levels of unemployment or even inflation. They have to be

more careful about potential purchases.

3. Environmental factors – consumers are more concerned on environmental friendly

products, an ecological consciousness has evolved.

4. Technological factors –the launch of windows made of PVC with their high thermal

performance was obviously a development on new methods of manufacture hence the

organization’s move to launch the products.

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UNIVERSITY OF NAIROBI COURSE UNIT: PRINCIPLES OF MARKETING COURSE CODE: TBS 407 Present brief analysis of the company’s internal and macro environments INTERNAL ENVIRONMENT This is the nearby environment under which the firm operates. It is in direct contact with the orga nization and is a collection of the forces close to the firm. Some of Zulu Inc. components of the i nternal environment comprises of: 1. Employees – it has a Deputy Director in charge of Marketing, three sales managers and 200 employees 2. Customers – these are consumers who are responsible for making purchases as Zulu Inc. deals with the manufacture of PVC materials. 3. Machinery/materials –it’s clear that Zulu Inc. has invested in machinery and manufacturing materials with the launch of windows made of PVC with their high thermal performance and technical competitive advantages. MACRO ENVIRONMENT This ...
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Tags: internal environment Zulu Inc macro environment political factors economic factors