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Walt Disney Company Political Frame.edited

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Trident University International
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Running head: THE WALT DISNEY COMPANY POLITICAL FRAME 1
The Walt Disney Company Political Frame
Institution
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THE WALT DISNEY COMPANY POLITICAL FRAME 2
Introduction
According to Bolman and Deal (2003), the political frame recognizes that organizations
operate as jungles, contests, or arenas. The frame indicates that competition, power, and desire to
win scarce resources dominates the organizational environment. The frame illustrates how diverse
beliefs, values, behaviors, skills, and interests determine how resources and power are allocated.
People tend to have the ability to set their agenda, build coalitions, bargain, manage conflicts and
coercer, or compromise with what suits them in the organization. These realities exist in
organizations, and they can be a source of innovation and creativity or toxicity. The effectiveness
of organizations depends on the leadership and management of these organizational realities. In
this paper, the Walt Disney Company's political frame will be analyzed with a specific focus on
the political behaviors surrounding the departure of Disney CEO Michael Eisner.
The Key Political Forces that Led to Eisner’s Downfall
One of the key factors that led to Michael Eisner's downfall has been identified as his
approach to centralizing all decision-making processes in the company. This issue was a political
force since one of the company's founding members, Roy Disney has always criticized Eisner and
disapprove of the approach he used. Eisner to ensure that he maintained control over everything
in the company, he appointed almost all board members (Teather, 2004).
Secondly, Steve Jobs, the CEO of Pixar, which was in partnership with Disney, cited
weakening performance as the main reason that led to the deterioration of his relationship with
Eisner. This suggests that a conflict existed between Eisner and some of the board members and
key partners. It is has been documented that the conflict between Eisner and Steve Jobs escalated
when the later threatened to enter look for a new movie distributor of movies made by Pixar. Such
Conflicts in a company such as Disney highlight the state of disharmony, which results from

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Running head: THE WALT DISNEY COMPANY POLITICAL FRAME The Walt Disney Company Political Frame Institution Name 1 THE WALT DISNEY COMPANY POLITICAL FRAME 2 Introduction According to Bolman and Deal (2003), the political frame recognizes that organizations operate as jungles, contests, or arenas. The frame indicates that competition, power, and desire to win scarce resources dominates the organizational environment. The frame illustrates how diverse beliefs, values, behaviors, skills, and interests determine how resources and power are allocated. People tend to have the ability to set their agenda, build coalitions, bargain, manage conflicts and coercer, or compromise with what suits them in the organization. These realities exist in organizations, and they can be a source of innovation and creativity or toxicity. The effectiveness of organizations depends on the leadership and management of these organizational realities. In this paper, the Walt Disney Company's political frame will be analyzed with a specific focus on the political behaviors surrounding the departure of Disney CEO Michael Eisner. The Key Political Forces that Led to Eisner’s Downfall One of the key factors that led to Michael Eisner's downfall has been identified as his approach to centralizing all decision-making processes in the company. This issue was a political force since one of the company's founding members, Roy Disney has always criticized Eisner and disapprove of the approach he used. Eisner ...
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