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5strategic Analysis Evaluation Hyatt Rvsd1122

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Management
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Coventry University
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Strategic Analysis and Evaluation: Hyatt 1
STRATEGIC ANALYSIS AND EVALUATION: HYATT
Word Count (2820)

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Strategic Analysis and Evaluation: Hyatt 2
Executive Summary
The report focuses on Hyatt Hotels Corporation, which operates in a highly competitive
environment. The management can consider diversification and value addition approaches in
order to provide high quality products and services. Hyatt manages and franchises a number of
luxury and business hotels, vacation properties, and resorts. The management team diversifies its
products and services in order to attract many customers and compete with other organizations,
such as Marriott and Hilton.
The strategic analysis revealed the importance of appreciating the various ways of
enhancing an organization’s performance. Hyatt management’s decision to consider
diversification and value addition strategies helps it to provide high quality products and
services. The approaches used in analyzing Hyatt’s business position indicate the need to utilize
such strategies to evaluate the position of the enterprise in the market.
Equally, the highly competitive hotel and hospitality industry requires the various firms
such as Hyatt to engage in activities that aim at giving customers the value for their money. The
assessment of the various KPIs associated with the hotel and hospitality industry enables the
management to focus on all elements that will give the firm a competitive edge over its rivals.
Hyatt’s management has always aimed at ensuring that it satisfies its clients by providing high-
quality services in the highly competitive environment. The recommendations indicate that Hyatt
should continue with its operations, including expansion and diversification.

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Strategic Analysis and Evaluation: Hyatt 1 STRATEGIC ANALYSIS AND EVALUATION: HYATT Word Count (2820) Strategic Analysis and Evaluation: Hyatt 2 Executive Summary The report focuses on Hyatt Hotels Corporation, which operates in a highly competitive environment. The management can consider diversification and value addition approaches in order to provide high quality products and services. Hyatt manages and franchises a number of luxury and business hotels, vacation properties, and resorts. The management team diversifies its products and services in order to attract many customers and compete with other organizations, such as Marriott and Hilton. The strategic analysis revealed the importance of appreciating the various ways of enhancing an organization’s performance. Hyatt management’s decision to consider diversification and value addition strategies helps it to provide high quality products and services. The approaches used in analyzing Hyatt’s business position indicate the need to utilize such strategies to evaluate the position of the enterprise in the market. Equally, the highly competitive hotel and hospitality industry requires the various firms such as Hyatt to engage in activities that aim at giving customers the value for their money. The assessment of the various KPIs associated with the hotel and hospitality industry enables the management to focus on all elements that will give the firm a competitive edge over its rivals. Hyatt’s management has alw ...
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