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The Aida Model

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Communications
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San Jose State University
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Running head: THE AIDA MODEL 1
The AIDA Model
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Institutional Affiliation

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THE AIDA MODEL 2
The AIDA Model
The AIDA model is a strategy used in marketing to pinpoint the rational stages that a
person experiences in the process of buying a service or a product (Rehman, Javed, Hyder, &
Ali, 2015). According to Rehman et al. (2015), the model is a purchasing funnel where buyers go
to and from every stage, to assist them in concluding a purchase, and its abbreviation stands for
awareness, interest, desire, and action.
AIDA model is a powerful model that has been in use for a long time. Regardless of how
the AIDA model is used, it has its limitations. To begin with, the model fails to create a
conversational environment; so, it tends to talk to readers instead of conversing with them. The
idea of a conversation is to ensure the ideas of the other party are also taken into account
(Rathod, 2011). Again, the AIDA model also focuses on a single scenario like a question or
decision therefore not encouraging a long-term working relationship. The AIDA model is an
important tool for use although the writer has to figure out the situation and determine the right
way to approach a specific scenario.
Another limitation of the AIDA model is that it ignores the part of reputation
management. There are things that a marketer should categorize as important, but the AIDA
model ignores. Brand loyalty, visitor satisfaction and dissatisfaction with the services or
products, and user reviews and other recommendations are some of the important things that the
model ignores. These things should be monitored in most businesses, and issues that arise therein
should be thoroughly addressed (Rathod, 2011). When using the AIDA model, it is
recommendable to utilize a separate monitoring plan for such areas.

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Running head: THE AIDA MODEL 1 The AIDA Model Student Name Institutional Affiliation THE AIDA MODEL 2 The AIDA Model The AIDA model is a strategy used in marketing to pinpoint the rational stages that a person experiences in the process of buying a service or a product (Rehman, Javed, Hyder, & Ali, 2015). According to Rehman et al. (2015), the model is a purchasing funnel where buyers go to and from every stage, to assist them in concluding a purchase, and its abbreviation stands for awareness, interest, desire, and action. AIDA model is a powerful model that has been in use for a long time. Regardless of how the AIDA model is used, it has its limitations. To begin with, the model fails to create a conversational environment; so, it tends to talk to readers instead of conversing with them. The idea of a conversation is to ensure the ideas of the other party are also taken into acco ...
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