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20200609150156bus508 Assignment5 Template 1 .edited

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1 BUS508: CONTEMPORARY BUSINESS
NAME:
INSTRUCTOR:
DATE:
ASSIGNMENT 5
COMPETITION MARKET RESEARCH MANAGER ANALYSIS
DUE DATE: WEEK 10
Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are
fictional.
REAL BUSINESS
As you learned this week, understanding your competition and adjusting your own business accordingly is critical
to a business’s success. A large discount retail store like Target competes not only with other discount retail store
stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping
track of all these competitors is quite a task; that’s why large companies have a team of market researchers
dedicated to managing that research.
YOUR ROLE
This week, you’ll assume the role of a Market Research Manager at Target.
WHAT IS A MARKET RESEARCH MANAGER?
Market Research Managers are responsible for creating and improving processes for gathering
information on various market conditions, competitors, and consumer trends in their companies’
industries. They are typically responsible for managing a team of researchers and reporting their findings
to the head of the department. Teams across the company then use these findings to help improve
products, guide marketing efforts, and more.
As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its
competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of
Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest
SWOT analysis for Walmart.

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2 BUS508: CONTEMPORARY BUSINESS
INSTRUCTIONS
STEP 1: RESEARCH
Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:
Identify Provide a link to the article.
Identify which aspects of the article will be helpful as you conduct your SWOT analysis.
STEP 2: STRENGTHS
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.
Articles
1. Can Target Catch Up with Walmart In the U.S.?
(https://www.forbes.com/sites/greatspeculations/2019/09/13/can-target-catch-up-with-
walmart-in-the-us/#6efbb9341127)
2. Walmart vs. Target Business Model: What’s the difference?
(https://www.investopedia.com/articles/active-trading/070715/target-vs-walmart-whos-
winning-big-box-war.asp)
3. The latest Competition Between Walmart vs. Target Is All About Panels, Not Low Prices
(https://finance.yahoo.com/news/latest-competition-between-walmart-vs-153118785.html)
4. The articles provide crucial aspects in conducting SWOT analysis that includes operating
metrics, business models, and other operating strategies applied by the two businesses.
Strengths exhibited by the target are adequate marketing and application of technology-based
innovations. Firstly, when is entering Target’s stores, they are treated as guests and provided
discounts for the products they purchase (Forbes, 2019). The stores are filled with new, fashionable,
and differentiated products to meet varied customer’s needs. Additionally, the company applies
other marketing channels that are critical in boosting its customer base. Secondly, the supply chain
of Target is supported by technology. The company applies the e-commerce platform to make most
of its sales. Technology is vital in boosting a company’s competitiveness.

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NAME: INSTRUCTOR: DATE: ASSIGNMENT 5 COMPETITION – MARKET RESEARCH MANAGER ANALYSIS DUE DATE: WEEK 10 Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are fictional. REAL BUSINESS As you learned this week, understanding your competition and adjusting your own business accordingly is critical to a business’s success. A large discount retail store like Target competes not only with other discount retail store stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping track of all these competitors is quite a task; that’s why large companies have a team of market researchers dedicated to managing that research. YOUR ROLE This week, you’ll assume the role of a Market Research Manager at Target. WHAT IS A MARKET RESEARCH MANAGER? Market Research Managers are responsible for creating and improving processes for gathering information on various market conditions, competitors, and consumer trends in their companies’ industries. They are typically responsible for managing a team of researchers and reporting their findings to the head of the department. Teams across the company then use these findings to help improve products, guide marketing efforts, and more. As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you complete a SWOT a ...
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