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22130850 Apple Watch

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Business

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Bethel University

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ghpxrearnffn00

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APPLE WATCH 1

Apple Watch

Name of Student:

Institution Affiliated:

Date:

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APPLE WATCH 2

Apple Watch

Types of Relationships

Self-concept attachment is when the product helps establish the user's identity, and this is

especially true with products from renowned brands. So the consumer would want to be

associated with it to have a sense of belonging. Identifying with apple products gives one

confidence and loyalty, and one cannot get a product from elsewhere. When a user's identity

gets developed and established, they tend to have trust in that particular product and never make

their purchases from anywhere else.

Nostalgic attachment is that whereby the product serves as a link with a past self.

Consumers want to have a long term association with a company’s give product (Kennedy &

Laczniak, 2016). This way, once the company decides to do away with the product, or upgrade,

the consumers will have a say ono how the new product might look like. In some instances, the

consumers might want to retain the original product. Apple watches can tell the time. Moreover,

they can enable one to respond to messages and even measure their heartbeat, and this would

remind one of what the wristwatch would be able to do but just to some extent.

Interdependence manifests in a way that “product is a part of the user’s daily routine”

(Kennedy & Laczniak, 2016). A watch is part of a daily routine; one would love to know the

time. Besides that, one would even be glad to reasons for a message just by a single tap. If one

can get to know their heartbeat from a watch, then that's incredible. Since people make payments

every time they visit a store, they would be glad to do it by tapping on the clock. The apple

watch would make humans depend on it since it improves efficiency.

According to Kennedy and Laczniak (2016), “Love is where the product elicits emotional

bonds of warmth, passion, or other strong emotion.” Companies need to create products that

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APPLE WATCH 1 Apple Watch Name of Student: Institution Affiliated: Date: APPLE WATCH 2 Apple Watch Types of Relationships Self-concept attachment is when the product helps establish the user's identity, and this is especially true with products from renowned brands. So the consumer would want to be associated with it to have a sense of belonging. Identifying with apple products gives one confidence and loyalty, and one cannot get a product from elsewhere. When a user's identity gets developed and established, they tend to have trust in that particular product and never make their purchases from anywhere else. Nostalgic attachment is that whereby the product serves as a link with a past self. Consumers want to have a long term association with a company’s give product (Kennedy & Laczniak, 2016). This way, once the company decides to do away with the product, or upgrade, the consumers will have a say ono how the new product might look like. In some instances, the consumers might want to retain the original product. Apple watches can tell the time. Moreover, they can enable one to respond to messages and even measure their heartbeat, and this would remind one of what the wristwatch would be able to do but just to some extent. Interdependence manifests in a way that “product is a part of the user’s daily routine” (Kennedy & Laczniak, 2016). A watch is part of a daily routine; one would love to know the time. Besides that, one would even be glad to reasons for a mess ...
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Tags: apple watches Kennedy and Laczniak Consumers motivated impulsive buying Involvement and Risks