1 MKTG, 12th Edition, by Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel; Publisher: South-Western. 2 Marketing Management, 15th edition. Kotler and Keller. (Recommended) attached is the project proposal you are required to do the following Final Written Report The final written report should be all about the marketing plan for your chosen product. The key elements that should be included in the marketing plan are:  Executive summary  Product/service/brand information  SWAT analysis  Strategic Marketing Objective(s)  Segmentation/Target market/position  4 P’s strategy  Success measuresThe final written report should be double-spaced, a font size of 12, and not exceed 40 pages including names of all group members, charts, tables, etc., and references (MUST be citied appropriately).  The final written report will be judged based on the overall quality (format, spelling and grammar, etc.) as well as how well you use the course concepts.  The final report should be written in professional manner and business style.

Part A (I need this In next 2 hours) This Mini Innovator Paper Proposal must contain a paragraph (two paragraphs) stating the person you chose to be your Innovator and whether this individual is a positive or negative innovator; and a list of three references that will be used in your paper (not just Wikipedia).  These references must be APA format and must support your choice of Innovator. Create your Mini Proposal in a Microsoft Word document that you submit in this assignment folder.  Part B  Answer the question: Who did you choose for your “Innovator”? Explain why you chose this person: as your Innovator for the historical period (chapter) you chose (Not included 5 point deduction) How will doing research on this “innovator this be beneficial to you? [Be sure you are really interested in this person you chose to research and write about in your short paper. When you are interested your choice for the” Innovator”, you possess the incentive to write a better short paper.  (Not included 10 point deduction) State the thesis of your short paper: A thesis statement is generally a sentence or two in length. It states the main point or points in your paper.  It is not a question rather it serves as the summary of your argument your will make in your Innovator short paper.  It is the purpose for the paper.  (Not included 10 point deduction) What approach will you take to do the research, analysis, and writing up this short paper? What is the logical way to present you material (findings)? In what order will you address the contributions associated with your “Innovator?  Are there any terms to define or clarify? What evidence will you present to support your assertion that this person is an “Innovator”? Do you need to address the positive and negative aspects of the “Innovator” contributions?  (Not included 10 point ded0uction) The substantive content does not include enough historical evidence to support your choice of the historical person as an Innovator in history? (Not enough historical evidence 20  point deduction)