Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.Write a four to five (4-5) page paper in which you:Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.Develop your company's mission statement and company introduction.Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Evaluate the basis for market segmentation and approaches to segmentation.Evaluate target customer segments and positioning products within these segments.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Develop branding strategies for existing and new products.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.

Week 4 - Assignment 1 Comparitive Data[WLOs: 4] [CLOs: 1, 2, 5]Prior to beginning work on the this assignment, review Chapters 14 and 15 in your course textbook as well as the 16 Financial Ratios for Analyzing a Company’s Strengths and Weaknesses (Links to an external site.)Links to an external site. article and the Financial Ratios (Links to an external site.)Links to an external site. web page. Complete the “Comparative Data Staffing template.” Background: As the office manager for Dr. Smith and Brown’s, you have the responsibility of ensuring efficient operation of their practices. In your healthcare career, you will need to understand the criteria, and use of comparative data as well as terms such as common-sizing, trend analysis, forecasting and projecting, which requires the analysis of data to make informed decisions. Instructions: For this assignment, you will complete the Comparative Data template. You are responsible for providing detailed responses to the questions posed in the document. You will also need to provide examples where indicated as well as references formatted per APA guidelines. When you have completed the document template, it should be at least two pages in length. Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.