Marketing Matrix.edited

Content type

User Generated

Subject

Marketing

School

University of Phoenix

Course

MHS 506

Type

Homework

Uploaded By

ghpxrearnffn00

Pages

Rating

Running head: MARKETING MATRIX 1

Marketing Matrix

Student’s Name

Institutional Affiliation

Course Title

Professor’s Name

Date

MARKETING MATRIX 2

Marketing Matrix

For-Profit

Non-Profit

Centralized

Decentralized

Management

Centralized management could be

described as a form of management

where each manager has powers or

authority to control a broader range

of employees, business functions,

and departments. Typically, in

every organization that utilizes

centralized structures, the decision-

making and management authority

is focused on a single executive

team where instructions and

information from the top

(managers) to bottom (employees)

(Ingram, 2020).

In decentralized management, each

manager has fewer employees to

oversee. In health care organizations

that use this type of management

structure, several managers may hold

the same job title and share

responsibilities but are placed in

different sections of the organization

(Ingram, 2020).

Strategic

Goals

of the

Organization

Strategic goals or aims of a For-

profit organization are to earn a

return from the organizational

undertakings. Owners and

shareholders intend to see a return

and be able to make a profit from

The goal of a Non-profit health care

organization is to stay in business and

further its mission, including

generating adequate capital to facilitate

its operations. The organization needs

to draw in enough donations to

continue running (Kabeyi, 2019).

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Running head: MARKETING MATRIX 1 Marketing Matrix Student’s Name Institutional Affiliation Course Title Professor’s Name Date MARKETING MATRIX 2 Marketing Matrix For-Profit Non-Profit Centralized Centralized management could be In decentralized management, each VS described as a form of management manager has fewer employees to Decentralized where each manager has powers or oversee. In health care organizations Management authority to control a broader range that use this type of management of employees, business functions, structure, several managers may hold and departments. Typically, in the same job title and share every organization that utilizes responsibilities but are placed in centralized structures, the decision- different sections of the organization making and management authority (Ingram, 2020). is focused on a single executive team where instructions and information from the top (managers) to bottom (employees) (Ingram, 2020). Strategic Strategic goals or aims of a For- The goal of a Non-profit health care Goals profit organization are to earn a organization is to stay in business and of the return from the organizational further its mission, including Organization undertakings. Owners and generating adequate capital to facilitate shareholders intend to see a return its operations. The organization needs and be able to make a profit from to draw in enough donations to continue running (Kabeyi, 2019). MARKETING M ...
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Tags: capital market marketing strategies Marketing Matrix Profit Health Care Marketing Strategic Goals