AssignmentThis week’s assignment involves watching two movies, one from list A, the other from list B. The movies in list A are serious, dramas and a documentary; list B features comedies. All films are available through the Kanopy streaming video database that you used in the last module, accessible through the FSW library website. After watching one selection of your choice from each list, you will write a short synopsis of both films, and then a brief analysis of a scene from one-and only one-of the movies.Start off with a brief synopsis of the one you aren’t analyzing. Be sure and include some details as you go, details like how the film was paced, and how the scenes and technical details contributed to the overall dramatic or comedic effect of the movie. Next, give a brief synopsis of your second film, then focus on one scene that seemed particularly effective. Get inside the structure of the scene, looking at things like how the shots are set up, how the sequence is edited (the cuts) for effect, how the lighting and direction and acting contribute. Is the scene comedic or dramatic (be mindful that a dramatic scene can appear in a comedy and vice versa)? Does the ambience or set or lighting of the scene seem to contribute to the overall effect (recall how in The Godfather interior scenes are usually dark and cavern-like, making the set feel like the underworld). Does the scene in some way join meaningfully to the broader message of the movie? Be sure and use some of the terms that have been learned in this course to give rigor to your analysis.Post your synopses and analysis on your blog. Feel free to use any visuals that you think would help, or that might make the posting look good. Your posting should be at least 350 words. This assignment will be assessed on its formal clarity, the quality of the writing and editing, its degree of engagement with its topic, its creativity/inventiveness/originality of ideas, and the sophistication of thought it expresses.List A (Dramas)MoonlightBrokeback MountainNight of the Living Dead (available on YouTube)(Links to an external site.)Rebecca (available on YouTube)(Links to an external site.)List B (Comedies)A Serious ManLost in TranslationSmoke Signals

Choose a product or service and try to improve it. Your chosen product or service may be aimed at either consumer or business customers. You might benefit from viewing the 'SCAMPER' resources again. Look at each product attribute through different product levels, and ask yourself again and again, how and why? How else can this be accomplished? Why does this have to be this way?Use the SCAMPER methodology and create a Powerpoint® presentation that includes a mind map and analysis of the product life cycle stages.Use the SCAMPER methodology as a checklist of idea-spurring questions. The SCAMPER methodology was originally designed by Alex Osborn and later on rearranged by Bob Eberle, and the version listed below is adapted from Michalko (2006):Substitute somethingCombine it with something elseAdapt something to itModify or Magnify it Put it to some other useEliminate somethingReverse or Rearrange itAs you brainstorm, ask yourself the SCAMPER questions and document what new ideas emerge.You will submit a mind map for this assignment. If you are not familiar with mind-mapping, do an Internet search on how mind maps look and what they are used for. Visit, for example, mindmapping.com (Links to an external site.) which is designed to inform you about mind-mapping and provide ideas that can help you create and benefit from mind maps.You may use any Internet mind-mapping tool of your choice to present the outcomes of your reflective thinking. You may find, for example, one of the following tools helpful:bubbl.us (Links to an external site.)mindmup (Links to an external site.)mindmeister (Links to an external site.)The central idea of your mind map is your chosen product, bearing in mind that it may also be a service. Build the first seven branches around the SCAMPER dimensions. Continue building branches or nodes around the mind map, with the first layer being one hierarchical layer of thought down. Further layers and subsequent branches are then further levels down in logical thought. Including callouts in your mind map provides “meta” commentary on a branch or idea. Callouts are placed “across” the hierarchy of thought, rather than above or below any of the branches. Relationships within mind maps show how concepts link together.Your mind map is expected to focus on improving a product/service and should contain at least seven branches and two layers in addition to the central idea (first layer). There are no right or wrong answers, and not all the connections and interconnections between different layers, branches, and nods are likely to make sense to an external reader. That being said, within the mind map you are expected to present at least three logical ideas for concept testing.Assume that one of your ideas proceeds through the new product development process with flying colors and is ready for commercialization. Describe how it will evolve through the product life cycle and how marketing strategies change.