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Adams State University Marketing Mix Project

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Marketing Mix Project

Business Management

Adams State University

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MARKETING MIX PROJECT 2

7 Ps of a Marketing Model

Strategies for the 7 Ps

Product

Spokin’ Wheels’ product strategy is to increase customer ratting of the new and old bicycles,

clothing, and accessories by a star. For the repair services, the company plan is to increase

preference by 5% from the current position. An increased rating of products and rating for the

services adds to the overall vision of making the two alongside the company unique. The

strategy is customer-focused in that it seeks to maintain the current products and services but

raise the preference through additional innovations.

Price

A pricing strategy for the company, on the other hand, will be to increase product and

company awareness and presence in the old and new locations. Although the company is

doing well in the ol location, it needs to create a strong market share in the new area to

increase sales and overcome competitors and block entrance. The presence and awareness of

a product and company increase with an increase in information about the two in an area

(Chierici et al., 2018). Where the company sells more of the products so that many people are

using it, the information spreads wide with more purchases creating awareness and presence.

Pricing strategy, coupled with other tactics, can enable increased presence and awareness

because it is one of the factors affecting customer decisions to buy.

Promotion

Spokin’ Wheels’ strategy in the promotion will be to create awareness and provide

information about the products and services. The company needs to create awareness in the

new location to generate a substantial market share and sales. Promotion creates awareness

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1 Marketing Mix Project Business Management Adams State University MARKETING MIX PROJECT 7 Ps of a Marketing Model Strategies for the 7 Ps Product Spokin’ Wheels’ product strategy is to increase customer ratting of the new and old bicycles, clothing, and accessories by a star. For the repair services, the company plan is to increase preference by 5% from the current position. An increased rating of products and rating for the services adds to the overall vision of making the two alongside the company unique. The strategy is customer-focused in that it seeks to maintain the current products and services but raise the preference through additional innovations. Price A pricing strategy for the company, on the other hand, will be to increase product and company awareness and presence in the old and new locations. Although the company is doing well in the ol location, it needs to create a strong market share in the new area to increase sales and overcome competitors and block entrance. The presence and awareness of a product and company increase with an increase in information about the two in an area (Chierici et al., 2018). Where the company sells more of the products so that many people are using it, the information spreads wide with more purchases creating awareness and presence. Pricing strategy, coupled with other tactics, can enable increased presence and awareness because it is one of the factors affecting customer decisions to buy. Promotion Spokin’ Wheels’ str ...
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Tags: business management marketing marketing mix 7 Ps of a Marketing Model Digital Marketing Mix