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Johnson and Johnson Marketing Mix Paper

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Marketing

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Marketing Mix

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Institution Affiliation

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MARKETING MIX 2

Use of Marketing Mix by Johnson and Johnson

Marketing mix of Johnson & Johnson is the analysis of the company/brand which covers

the 4Ps (promotion, price, product and place). There are numerous marketing strategies like

marketing investment, product/service, innovation and customer experience that helped the

company’s growth.

Product – the company has an elaborate and wide product portfolio. Johnson & Johnson focuses

on three main products:

a) Medical devices

b) Pharmaceuticals

c) Consumer products

Pricing strategy – Johnson & Johnson is a renowned company in world. they provides their

products at an affordable price to ensure that common man can buy them. The company follows

a well-pricing pricing strategy to keep it in the range of the consumer price index. Additionally,

the company follows a psychological pricing approach to keep their prices in the multiples of 49

or 99 (Constantinides, 2016).

Distribution strategy – the company’s products are readily available – they have firm distribution

network. With a total of about three hundred and forty subsidiaries and with business operations

in around seventy nations, it is a famous brand with its brand name spreading all across the world

(Constantinides, 2016).

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1 Marketing Mix Name Institution Affiliation MARKETING MIX 2 Use of Marketing Mix by Johnson and Johnson Marketing mix of Johnson & Johnson is the analysis of the company/brand which covers the 4Ps (promotion, price, product and place). There are numerous marketing strategies like marketing investment, product/service, innovation and customer experience that helped the company’s growth. Product – the company has an elaborate and wide product portfolio. Johnson & Johnson focuses on three main products: a) Medical devices b) Pharmaceuticals c) Consumer products Pricing strategy – Johnson & Johnson is a renowned company in world. they provides their products at an affordable price to ensure that common man can buy them. The company follows a well-pricing pricing strategy to keep it in the range of the consumer price index. Additionally, the company follows a psychological pricing approach to keep their prices in the multiples of 49 or 99 (Constantinides, 2016). Distribution strategy – the company’s products are readily available – they have firm distribution network. With a total of about three hundred and forty subsidiaries and with business operations in around seventy nations, it is a famous brand with its brand name spreading all across the world (Constantinides, 2016). MARKETING MIX 3 Promotion Promotion is one of the 4Ps of the marketing mix. It involves communication techniques and strategies used by organizations to create awareness of its products a ...
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