Access over 20 million homework & study documents
search

LU Quantitative & Qualitative Data Discussion Questions

Content type

User Generated

Subject

Business

School

Liberty University

Type

Other

Rating

Showing Page:
1/11
Running head: GROUP DISCUSSION BOARD FORUM 2 1
Group Discussion Board Forum 2 Part 3- Compiles Responses
Alex Layne, John Sidwell, Karl King, Angela Willson, and Dan Valenzuela
Liberty University

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/11
GROUP DISCUSSION BOARD FORUM 2 2
Group Discussion Board Forum 2 Part 3- Compiles Responses
6.4 | Why do senior executives feel more comfortable relying on quantitative data than
qualitative data? How might a qualitative research company lessen the senior-level
executive’s skepticism?
Initially, qualitative research design was not applied in the field of business. Schindler
(2019) justifies this statement by reporting that qualitative research design originated from the
field of linguistics, anthropology, sociology, and psychology. Schindler (2019) continues to
mention that this kind of research method focused on the interpretation, analysis, and translation
of people’s opinions collected to aid in the data collection process. Therefore, qualitative research
was prone to biasness and human error during collection, interpretation, analysis, and translation.
This is true considering the frequency of measures and the complexity of numerical data dealt with
in qualitative research. As such, many business professionals and senior- level executives
considered qualitative research methods not effective for business research. However, qualitative
research is essential in providing insights, explanations to specific patterns of events, and the
meaning of issues that might help the management to make an informed decision. To date,
qualitative research method is fast increasing in popularity in the field of business.
According to Myers (2013, p.5), “one of the key benefits of qualitative research is that it
allows a researcher to see and understand the context within which decisions and actions take
place.” This is essential especially where the researcher wants to communicate the technique used
in data collection. Often, the major data collection technique in qualitative research include
interviews which can either be individual or group based as well as a combination of observation
and interviews like action research and case studies (Schindler, 2019).

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/11

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 11 pages?
Access Now

Unformatted Attachment Preview

Running head: GROUP DISCUSSION BOARD FORUM 2 Group Discussion Board Forum 2 Part 3- Compiles Responses Alex Layne, John Sidwell, Karl King, Angela Willson, and Dan Valenzuela Liberty University 1 GROUP DISCUSSION BOARD FORUM 2 2 Group Discussion Board Forum 2 Part 3- Compiles Responses 6.4 | Why do senior executives feel more comfortable relying on quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive’s skepticism? Initially, qualitative research design was not applied in the field of business. Schindler (2019) justifies this statement by reporting that qualitative research design originated from the field of linguistics, anthropology, sociology, and psychology. Schindler (2019) continues to mention that this kind of research method focused on the interpretation, analysis, and translation of people’s opinions collected to aid in the data collection process. Therefore, qualitative research was prone to biasness and human error during collection, interpretation, analysis, and translation. This is true considering the frequency of measures and the complexity of numerical data dealt with in qualitative research. As such, many business professionals and senior- level executives considered qualitative research methods not effective for business research. However, qualitative research is essential in providing insights, explanations to specific patterns of events, and the meaning of issues that might help the ma ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Just the thing I needed, saved me a lot of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4