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Amazon Management & Leadership Research Paper

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Running head: AMAZON ANALYSIS. 1

Research on Amazon

Institution

Student’s name

Date

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Corporate Research 2

Executive Summary

Amazon is the globe’s leading internet store and a leader in electronic shopping. While it

began as an online retailer, its popularity led it to broaden into everything that can be offered

online (Cooke-Davies, 2018). Throughout turn, the business has expanded internationally and

works overseas through a mix of regional websites as well as globalized distribution and supply

chain networks. In addition to exploiting the efficiencies among its internal forces and external

competitors, Amazon has utilized technology as a means of strategic strength and has taken

advantage of economies of scale, which has produced several rivals who try to follow and

develop their market models (Hemmati, Mohammadi-Ivatloo & Soroudi, 2020). The company

confronts issues such as higher spending. The U.S. economy is still declining. There are very few

foreign buyers. These are only some of the biggest issues confronting the organization. First, we

will address the corporate and business strategy of the company. We would also speak about the

environment in which Amazon.com works. Third, we'll discuss the framework and form of the

organization, leadership. Then we perform a SWOT analysis on the enterprise and establish

suggestions and approaches to the organization's issues.

Organizational Strategy

Amazon's big multinational strategy can be described as oriented expansion. The

approach relies around leveraging technological tools for business economic development as

well as a costs management strategy to offer their buyers the highest product at a lower price as

compared to the overall channel for their digital buying needs getting rolled up by their

businesses among products in Amazon. In fact, its importance was shown by its continued

innovative role in its market divisions, as the largest retail brand in the world (Griffin, 2016).

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Running head: AMAZON ANALYSIS. 1 Research on Amazon Institution Student’s name Date Corporate Research 2 Executive Summary Amazon is the globe’s leading internet store and a leader in electronic shopping. While it began as an online retailer, its popularity led it to broaden into everything that can be offered online (Cooke-Davies, 2018). Throughout turn, the business has expanded internationally and works overseas through a mix of regional websites as well as globalized distribution and supply chain networks. In addition to exploiting the efficiencies among its internal forces and external competitors, Amazon has utilized technology as a means of strategic strength and has taken advantage of economies of scale, which has produced several rivals who try to follow and develop their market models (Hemmati, Mohammadi-Ivatloo & Soroudi, 2020). The company confronts issues such as higher spending. The U.S. economy is still declining. There are very few foreign buyers. These are only some of the biggest issues confronting the organization. First, we will address the corporate and business strategy of the company. We would also speak about the environment in which Amazon.com works. Third, we'll discuss the framework and form of the organization, leadership. Then we perform a SWOT analysis on the enterprise and establish suggestions and approaches to the organization's issues. Organizational Strategy Amazon's big multinational strategy can be described as oriented expansion ...
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Tags: Amazon management leadership Organizational Strategy business strategy economic environment