Amazons Environmental and Market Analysis Report

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Amazon’s Environmental and Market Analysis

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Section 3: Environmental Analysis/Amazon’s SWOT Analysis

Strengths of Amazon

1. Strategic Internal variables

Amazon holds the largest reputation in the online shopping industry. This resilience is partly

responsible for the rapid growth of the company, especially at the start, given the market

recognition and customer sentiment. A mild diversity was one of the highlights of this SWOT

analysis for Amazon too. The company also acts, for example, as a provider of consumer goods,

internet ordering, non-traditional store outlets, private brand items, and IT infrastructure, such as

cloud computing and others. Such varied activities reinforce Amazon to make it a great rival

(Chzhen', 2019).

2. Reduced price, the biggest selection of goods as well as a vast amount of third-party

sellers: Amazon is the largest e-commerce corporation in the world. Throughout 2019 , the

company earned $141.347 billion from third-party revenue earnings through its internet stores

from its direct shopping transactions and another $53.862 billion. Compared with the next few

biggest online retailers (Cusumano, Iyer & Venkatraman, 2014), the company's online selling

activities created a massive revenue of US$ 195.109 billion. The remarkable online growth of

Amazon has prompted the firm to be the world’s second-largest store, just behind Wal-Mart,

relative to several other brick and mortar businesses.

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1 Amazon’s Environmental and Market Analysis Institution: Student Name: Date: 2 Section 3: Environmental Analysis/Amazon’s SWOT Analysis Strengths of Amazon 1. Strategic Internal variables Amazon holds the largest reputation in the online shopping industry. This resilience is partly responsible for the rapid growth of the company, especially at the start, given the market recognition and customer sentiment. A mild diversity was one of the highlights of this SWOT analysis for Amazon too. The company also acts, for example, as a provider of consumer goods, internet ordering, non-traditional store outlets, private brand items, and IT infrastructure, such as cloud computing and others. Such varied activities reinforce Amazon to make it a great rival (Chzhen', 2019). 2. Reduced price, the biggest selection of goods as well as a vast amount of third-party sellers: Amazon is the largest e-commerce corporation in the world. Throughout 2019 , the company earned $141.347 billion from third-party revenue earnings through its internet stores from its direct shopping transactions and another $53.862 billion. Compared with the next few biggest online retailers (Cusumano, Iyer & Venkatraman, 2014), the company's online selling activities created a massive revenue of US$ 195.109 billion. The remarkable online growth of Amazon has prompted the firm to be the world’s second-largest store, just behind Wal-Mart, relative to several other brick and mortar businesses. 3 Figure 1: Amaz ...
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