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Marketing
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Troy University
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MACRO STRATEGIES FOR DEVELOPING CUSTOMER VALUE 1
Macro Strategies for Developing Customer Value
Students Name:
Institutional Affiliation:

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MACRO STRATEGIES FOR DEVELOPING CUSTOMER VALUE 2
Macro Strategies for Developing Customer Value
Part 1: Matching Definition and Correct Macro Strategy for Developing Customer Value
1. Having a good physical location and Internet presence is known as Locational
Excellence
2. Focuses on retaining loyal customers and excellent custsomer service is called
Customer Excellence
3. Having products with high perceived value and effective branding and positioning is
called Product Excellence
4. Achieved through efficient operations and excellent supply chain and human resource
management is called Operational Excellence
Part 2: Explain how the company that manufactures your selected good uses one of the four
macro strategies for developing customer value. Be sure to include the name of the strategy.
Product Excellence
Product mix is an essential aspect of marketing. An excellent product enables a company
to thrive as it attracts a high number of clients. Arm and Hammer Baking Soda is an example of
a product that the parent company focused on ensuring its success. In this respect, the parent

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MACRO STRATEGIES FOR DEVELOPING CUSTOMER VALUE Macro Strategies for Developing Customer Value Students Name: Institutional Affiliation: 1 MACRO STRATEGIES FOR DEVELOPING CUSTOMER VALUE 2 Macro Strategies for Developing Customer Value Part 1: Matching Definition and Correct Macro Strategy for Developing Customer Value 1. Having a good physical location and Internet presence is known as Locational Excellence 2. Focuses on retaining loyal customers and excellent custsomer service is called Customer Excellence 3. Having products with high perceived value and effective branding and positioning is called Product Excellence 4. Achieved through efficient operations and excellent supply chain and human resource management is called Operational Excellence Part 2: Explain how the company that manufactures your selected good uses one of the four macro strategies for developing customer value. Be sure to include the name of the strategy. Product Excellence Product mix is an essential aspect of marketing. An excellent product enables a company to thrive as it attracts a high number of clients. Arm and Hammer Baking Soda is an example of a product that the parent company focused on ensuring its success. In this respect, the parent MACRO STRATEGIES FOR DEVELOPING CUSTOMER VALUE 3 company saw that its main customers had stopped using baking soda. This was a time when women were its main buyers. At the time, baking soda was mainly used for baking. Therefore, when women started bec ...
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