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Coca Cola Company Cultural Management Presentation

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COCA COLA Presented by COCA COLA CURRENT CULTURE Coca Cola has a super cultural symbol. It has a cultural symbol with a personified attribute of temperature. Has cross-border-oriented marketing Coca-Cola has always been good at street photography propaganda Coca-Cola inject the trend culture of the street into the culture of Coca-Cola itself COCA COLA CURRENT CULTURE Coca-Cola emphasize terms such as "share", "happy" and "gathering" Coca-Cola capitalizes in bringing emotional influence on consumers The company makes consumers fall in love with its products Communication is based on feelings The company creates messages that directly talk to customer’s inner world. Coca-Cola creates cookies in people's brains to make them fall in love with our brand. IMPACT OF DEMOGRAPHICAL FORCES Demographical forces may improves or hinder Coca-Cola’s sales Age People of all ages can easily fall in love with Coca-Cola’s magnificent marketing strategies Gender Consumers from any gender likes Coca-Cola Ethnic origin People from any part of the world drink Coca-Cola IMPACT OF DEMOGRAPHICAL FORCES Race People from all races loves Coca-Cola product Social Class Coca-Cola products is consumed by both rich and poor because it is affordable to all. IMPACT OF TECHNOLOGICAL CHANGES Impact on design      Through technology, Coca-Cola is actively creating: New tastes of drinks New recipes Expanding the range of products in the world- Vegetable milk Increasing the number ...
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