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Marketing Strategies Discussion

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Running head: ARTIFACTS AND ACTIVITY 1
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ARTIFACTS AND ACTIVITY 2
Marketing is the management of the process through which products (good and services)
are advertised to the target audience in order to create a wider market for the products (Wensley,
2016). The marketing concept is the plan implemented by firms to satisfy the needs of customers
in order to increase sales which increase the profit margin and beating competitors. A firm
aiming at maximizing profit must have good marketing strategies which include sales
techniques, advertising strategies, distribution, market analysis, and inventory control.
Selling techniques include the methods involved in a selling and buying context to
increase sales and customer base and loyalty for example through lowering prices as too
advocated in 1 Timothy 6:6-12. Advertising is the process of describing a commodity to create
awareness. For an effective marketing plan good market analysis needs to be conducted in order
to understand what the consumers want.
Finance refers to the study of the money system, its investment, and other financial
instruments. Banking sector plays a key role in the management of a business and sound
monetary system. Finance is deeply connected to good record keeping (Wood, 2016). To a
business, maintaining creditworthiness is essential in accessing financial support from financial
institutions.
Adoption of up to date technology has proved very essential in every sector in an
economy. Technology advancements have brought in new fast means of communications,
empowered innovation which has created modern online means of selling and buying of products
online. In addition, it has automated some services and activities like record keeping in offices
and the banking system. Currently, there is the use of smart cards and credit cards which have
promoted trade.

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Running head: ARTIFACTS AND ACTIVITY 1 Concept Competency Name University Date ARTIFACTS AND ACTIVITY 2 Marketing is the management of the process through which products (good and services) are advertised to the target audience in order to create a wider market for the products (Wensley, 2016). The marketing concept is the plan implemented by firms to satisfy the needs of customers in order to increase sales which increase the profit margin and beating competitors. A firm aiming at maximizing profit must have good marketing strategies which include sales techniques, advertising strategies, distribution, market analysis, and inventory control. Selling techniques include the methods involved in a selling and buying context to increase sales and customer base and loyalty for example through lowering prices as too advocated in 1 Timothy 6:6-12. Advertising is the process of describing ...
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