Ways Leaders Reinforce Company Purpose in A Crisis Article Discussion

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Company Purpose 1

Five Ways Leaders can Reinforce Company Purpose during a Crisis

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Company Purpose 2

Article title

Five Ways Leaders can Reinforce Company Purpose during a Crisis

Takeaway

Organizations must have a reason for existence and operations. This is known as the

purpose of the business and it goes beyond creating value and profit to benefiting the society.

Companies focus on different objectives, all with the aim of organizational success.

With the occurrence of the Covid-19 pandemic, many workers are physically isolated and

thus leaving them to question on the important things in life. Many questioned the possibility of

focus on organization purpose surviving the crisis, with many believing that the focus placed on

profit would eclipse that placed on purpose. The connection to an organization purposes steers an

emotional connection between the business and its customers. If these customers are nurtured

properly, they become part of the brand’s identity, thereby becoming the organization’s valuable

marketers.

Times of high stress show the world who the enterprises really are. Employees,

consumers and investors remember the reactions of the business in the aftermath of the crisis.

There are five steps through which businesses can re-create their objectives, embedding them

into the core of the organization and hence driving employee loyalty as well as consumer

demand: give back, while placing focus on the well-being of employees, balancing community

givebacks with an eye on long term marketing effects, executing fair capital allocation processes

that ensure management, realignment, and cost containment remain high priorities, broadening

the imagination of ‘the workplace’ to look at what is possible and what the personnel prefer, and

also doing well while doing good.

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Company Purpose 1 Five Ways Leaders can Reinforce Company Purpose during a Crisis Name of the Student Institution Course Date Company Purpose 2 Article title Five Ways Leaders can Reinforce Company Purpose during a Crisis Takeaway Organizations must have a reason for existence and operations. This is known as the purpose of the business and it goes beyond creating value and profit to benefiting the society. Companies focus on different objectives, all with the aim of organizational success. With the occurrence of the Covid-19 pandemic, many workers are physically isolated and thus leaving them to question on the important things in life. Many questioned the possibility of focus on organization purpose surviving the crisis, with many believing that the focus placed on profit would eclipse that placed on purpose. The connection to an organization purposes steers an emotional connection between the business and its customers. If these customers are nurtured properly, they become part of the brand’s identity, thereby becoming the organization’s valuable marketers. Times of high stress show the world who the enterprises really are. Employees, consumers and investors remember t ...
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Tags: leadership Covid19 pandemic crisis handling skills handling high stress management