Airbus A380 Essay

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The Airbus A380 has the record of being the world's largest passenger airliner compared

to the Boeing 747 series by Boeing. The A380 was designed to help airbus stay afloat of the stiff

competition in its industry that the American based manufacturer, Boeing, was accelerating with

its newer planes and of course, the jumbo jet that had been developed earlier (Esty, 2000).

Airbus observed that airlines at that time all over the world required maintaining a smaller fleet

by having airplanes that would carry many passengers at a go. However, the production of the

A380 has over the years proven to be difficult for airbus with lowering returns as the need to

include the latest technology in the planes intensifies (Chia, 2019). Therefore, the ceased

production of the A380 series after 2021, unsurprisingly comes as a relief to Airbus (Chia, 2019).

The poor business strategy that airbus put in place for the production of the A380 is yet another

reason against the design and manufacture of the plane.

Ultimately, the two giant airliners, Boeing and airbus, have scaled up their design and

manufacture of the Very Light Aircraft (VLA). The VLA has been designed to drastically reduce

the fuel consumption of the aircraft on average by burning less fuel and using lighter materials in

their manufacture than they have been in the past. Both the demand and the market size of the

VLA have skyrocketed in the last few years with airlines across the globe, turning their attention

to the plane models (Research and Markets, 2018). The industry analysts have estimated the

global light aircraft market to have $ 3.1 billion in revenue by the year 2022 (Research and

Markets, 2018). The introduction of the electric VTOL to the market brings the VLA market

closer to its rapid growth as Boeing and airbus rush towards the use of carbon and electrification

in the manufacture of the airliners (Research and Markets, 2018). The volatility of the fuel prices

is nonetheless an anticipated issue facing the industry in the recent past and the present.

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1 Airbus Name Institutional Affiliation Course Title Instructor Date 2 Airbus The Airbus A380 has the record of being the world's largest passenger airliner compared to the Boeing 747 series by Boeing. The A380 was designed to help airbus stay afloat of the stiff competition in its industry that the American based manufacturer, Boeing, was accelerating with its newer planes and of course, the jumbo jet that had been developed earlier (Esty, 2000). Airbus observed that airlines at that time all over the world required maintaining a smaller fleet by having airplanes that would carry many passengers at a go. However, the production of the A380 has over the years proven to be difficult for airbus with lowering returns as the need to include the latest technology in the planes intensifies (Chia, 2019). Therefore, the ceased production of the A380 series after 2021, unsurprisingly comes as a relief to Airbus (Chia, 2019). The poor business strategy that airbus put in place for the production of the A380 is yet another reason against the design and manufacture of the plane. Ultimately, the two giant airliners, Boeing and airbus, have scaled up their design and manufacture of the Very ...
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Tags: airbus a380 Airbus management Competitive Strategy VLA Boeing