Access over 20 million homework & study documents
search

MDC McDonald Alternative Business Strategies Paper

Content type

User Generated

Subject

Business

School

Miami Dade College

Type

Research Paper

Rating

Showing Page:
1/5
Running head: MCDONALD’S ALTERNATIVE STRATEGIES 1
McDonald’s Alternative Strategies
Miami Dade College

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/5
MCDONALD’S ALTERNATIVE STRATEGIES 2
Abstract
McDonald’s is an extremely successful company that has racked in a huge profit since starting
due to their business model. However, in recent times, their revenue has been declining and is
due to strategies they are continuing versus comping up with new ones. Recently, McDonald’s
has proposed to start sourcing sustainable coffee globally by 2020 for their stores and also
bringing back old toys to rekindle the child in older consumers. While the goal for the company
is to make their coffee sustainably sourced worldwide, their set time to reach their goal is very
limited. This is why McDonald’s should consider backward integration so that they can buy
coffee farms and reach their goal faster. Retrenchment is the final alternative strategy for the
company because closing some stores will also aid in their sustainable coffee goal, but also in
making up for profits lost from bringing back old, happy meal toys instead of creating better toys
for a younger target audience.
Keywords: backward, integration, retrenchment

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/5

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 5 pages?
Access Now

Unformatted Attachment Preview

Running head: MCDONALD’S ALTERNATIVE STRATEGIES McDonald’s Alternative Strategies Miami Dade College 1 MCDONALD’S ALTERNATIVE STRATEGIES 2 Abstract McDonald’s is an extremely successful company that has racked in a huge profit since starting due to their business model. However, in recent times, their revenue has been declining and is due to strategies they are continuing versus comping up with new ones. Recently, McDonald’s has proposed to start sourcing sustainable coffee globally by 2020 for their stores and also bringing back old toys to rekindle the child in older consumers. While the goal for the company is to make their coffee sustainably sourced worldwide, their set time to reach their goal is very limited. This is why McDonald’s should consider backward integration so that they can buy coffee farms and reach their goal faster. Retrenchment is the final alternative strategy for the company because closing some stores will also aid in their sustainable coffee goal, but also in making up for profits lost from bringing back old, happy meal toys instead of creating better toys for a younger target audience. Keywords: backward, integration, retrenchment MCDONALD’S ALTERNATIVE STRATEGIES 3 McDonald’s Alternative Strategies Over the years, McDonald has accomplished over-the-top success, and it is most partly due to the utilization of their franchise business model. However, the fast food chain’s “revenue for the twelve months ending September 30 ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Goes above and beyond expectations!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4