Access over 20 million homework & study documents
search

Publix SWOT Analysis

Content type

User Generated

Subject

Business

Type

Other

Rating

Showing Page:
1/1
STRENGTHS
Employes over 150k people at
locations.
Operated 54.9 million square feet of
supermarket space
Company properties are owned with
no outstanding debt.
Provides a "special order"service
Annual turnover rate low is low as 5%
against retail industry average of 65%
Ranked 12 on Fortune 100
Revenue is up to $24.3 billions
WEAKNESSES
High pricing compared to competitors
(Walmart, Target, etc.)
Limited market to only 5 states
Outdated website with online
couponing
Less into digital marketing
OPPORTUNITIES
Operated only 1,231 supermarkets in
5 states.
Expansion into new markets, outside
of the South.
In-store nutrition consulting
Private labeling to help build up its
brand
THREATS
Amazon expansion to delivering
grocery
Not very open to suggestions from
vendors
Wal-Mart low pricing strategy can
steal Publix revenues and market
share
WO Strategies
1. License to private labeling will bring up
revenue (S7, O4)
2. Expanding into other regions in the U.S.
will employ more people (S1, O2)
WO Strategies
1. Build new Publix stores in other
states (W2, O2)
2. Update website to make easier on
customers and get into the new
trend (W4, O4)
ST Strategies
1. Team up with Amazon to sell products
(S7, T1)
2. Lowering prices to have more customers
shop at Publix (S7, W3)
WT Strategies
1. Develop website with special
memberships (W4, T1)
2. E-mail customers phone scanning
coupons (W1, W3, T3)
Publix SWOT Analysis

Sign up to view the full document!

lock_open Sign Up

Unformatted Attachment Preview

STRENGTHS WEAKNESSES •Employes over 150k people at locations. •Operated 54.9 million square feet of supermarket space •Company properties are owned with no outstanding debt. •Provides a "special order"service •Annual turnover rate low is low as 5% against retail industry average of 65% ? ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Just what I needed…Fantastic!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4