Qualitative Research Discussion

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Qualitative research defines the type of research that provides descriptive, detailed, and

information or data as opposed to statistical and predictive information. Note that qualitative

research is used in marketing to research and discover the experience of the respondents with a

product or service rather than the quantity of the product or service. Further, note that qualitative

research tends to use open-ended questions to allow the customers or the respondents to describe

their emotions, perceptions, or behaviors that push them towards having their various purchase

behaviors. Note that examples of qualitative research methods are in-depth interviews and focus

groups. Therefore, note that an example of when marketing would benefit from this method is

when a company is introducing a new idea or product in the market where qualitative research

can be used to help the company identify how the target market is likely to react to the new idea

or product. Additionally, another example is when a company or organization wants to capture

the real reaction of the public to their advertisements of a product or service where qualitative

research can capture reactions such as body reactions and voice intonations that will help identify

if the public loves the advertisements or not.

Quantitative research can be seen as the opposite of qualitative research where this type

of research tends to as questions in an organized manner through the use of methods such as

surveys and questionnaires. Note that quantitative research collects data that is informed of

statistics and numbers which help a company or organization to be informed about the

phenomena of 'how many". Further, also note that quantitative research mainly focuses on

quantity and a structured method of data collection. Therefore, note that in marketing, an

example of when marketing would benefit from this method would be when a company wants to

know how well their product is doing in the market by using when marketing would benefit from

this method to identify the number of customers that are purchasing their product in the market.

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Qualitative research defines the type of research that provides descriptive, detailed, and information or data as opposed to statistical and predictive information. Note that qualitative research is used in marketing to research and discover the experience of the respondents with a product or service rather than the quantity of the product or service. Further, note that qualitative research tends to use open-ended questions to allow the customers or the respondents to describe their emotions, perceptions, or behaviors that push them towards having their various purchase behaviors. Note that ex ...
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