LEARN MORE...

T277 Marketing And Communication Plan

Content type

User Generated

Subject

Health & Medical

School

Kennedy King College UIC College of Dentistry

Course

MC 621

Type

Homework

Uploaded By

07Nagbal

Pages

Showing Page:

1/5

Running head: MARKETING AND COMMUNICATION PLAN 1

Marketing and Communication Plan

Institution Affiliation

Date

Showing Page:

2/5

MARKETING AND COMMUNICATION PLAN 2

Marketing method

A marketing communication plan is a form of strategy for informing the population about

something that they need to know. In this case, the communication will be directed to the

community on obesity and what they need to do avoid it, or deal with the condition in case they

are suffering from it. In this communication plan, I will utilize television and magazines to reach

the target population. The reason for choosing these modes of communication is because I

believe that they will reach on a wide audience, across all ages and gender. As a result, the

message will have reached people as per the target. The target population will mostly be adults

who are 18 years and above in the community (Bellman, Robinson, Wooley & Varan, 2017).

Initial draft communication plan

The first step in my plan will be to conduct a situation analysis. This will involve the

evaluation of the conditions in the community in regard to obesity and overweight. This will

provide me with knowledge on the real situation, causes and challenges. This is the point I will

understand the reason why there are rising cases of obesity such as eating of junk foods among

others. After carrying out the analysis, the second step will be carefully defining the target

population. In this case, my target population will be mostly adults who are above eighteen

years. The third step will be writing the SMART goals. This is what I expect to achieve and how

to achieve it. It will be followed by analyzing the tactics I intend to use, especially using

television and magazines, and determine whether they will be effective in timely achievement of

the goals. The final step will be setting up a budget (Becca, 2020)

Draft Plan for materials to be used

After writing down the communication plan, then I will develop another plan for the

materials that are needed in the program. First, I will look at the innovation that will come up

Showing Page:

3/5

End of Preview - Want to read all 5 pages?

Access Now

Unformatted Attachment Preview

Running head: MARKETING AND COMMUNICATION PLAN Marketing and Communication Plan Institution Affiliation Date 1 MARKETING AND COMMUNICATION PLAN 2 Marketing method A marketing communication plan is a form of strategy for informing the population about something that they need to know. In this case, the communication will be directed to the community on obesity and what they need to do avoid it, or deal with the condition in case they are suffering from it. In this communication plan, I will utilize television and magazines to reach the target population. The reason for choosing these modes of communication is because I believe that they will reach on a wide audience, across all ages and gender. As a result, the message will have reached people as per the target. The target population will mostly be adults who are 18 years and above in the community (Bellman, Robinson, Wooley & Varan, 2017). Initial draft communication plan The first step in my plan will be to conduct a situation analysis. This will involve the evaluation of the conditions in the community in regard to obesity and overweight. This will provide me with knowledge on the real situation, causes and challenges. This is the point I will understand the reason why there are rising cases of obesity such as eating of junk foods among others. After carrying out the analysis, the second step will be carefully defining the target population. In this case, my target population will be mostly adults who are above eighte ...
Purchase document to see full attachment

Tags: marketing communication plan modes of communication marketing method form of strategy community on obesity