Access over 35 million academic & study documents

Task 1

Content type
User Generated
Subject
Computer Science
School
New England College of Business and Finance
Type
Homework
Rating
Showing Page:
1/3
TASK 1:
Choose a product that you would like to introduce in the market. Create a profile of your
target market and to discuss the reasons for choosing this market. Find a company that is
struggling. Where is it in the positioning matrix? Could the company be more successful if
it changed any of its position?
Electric cars are the type of cars that work totally upon the rechargeable batteries. These cars use
electric power as the consumption of their fuel and work well under as compared to the other
cars that use gasoline as their fuel. It is to be noted that these cars are efficient and cost-effective
as compared to other cars. They have very good mileage and they have a lot of advantages as
compared to other cars. These cars have not yet been commercialized as much as the other cars
are because of several reasons.
I would choose the product as electric cars. We have seen it clearly that electric cars have been
invented but not yet used as the other gasoline cars. These cars are far better in consumption and
they have a great sense of reducing pollution from the environment. These cars can be
commercialized in any of the markets around the world but the problem is that the oil mafia is
not letting these cars be commercialized because the oil will be abandoned as these cars are put
into the society. The new method of introducing this into the market is letting people know about
the advantages of electric cars and making them believe that these cars are far better than other
cars.
Electric cars save you a good amount of money because the batteries are rechargeable and
money wasted on the fuel is saved in your wallet. Apart from this, these cars have very less
effect on the environment meaning that they are called eco-friendly cars. The market chosen for
the commercialization of this product is the universal car selling market where the newly

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/3
implemented models are commercialized in front of the public to know the difference of one
product with another. The other market can be a public platform, where the car must be
advertised in front of other people to let them know that the product is worth buying and is much
more efficient than the previous.
Several cars have been commercialized but they are not fully electric. They are known as Hybrid
cars. They have dual power but they take the ignition from the gasoline fuel and they are also
known as eco-friendly up-to some extent but they are not as efficient as fully electric cars are.
The electric cars are mostly produced by Tesla motors and are not yet used by the public as much
as other car brands. (Katie, 2014)
The position matrix for this product can be explained as this company is struggling well to make
the name and standard in the universal market. As other brands like Toyota, Honda, BMW, and
Mercedes have cars with gasoline engines and they have been in this market for the past many
decades and they have a name therefore tesla is trying hard to come to the top by introducing a
new product. Other brands have also worked on this new idea but the oil companies are
dependent on this market and they have to stop the invention of these cars to earn more profit
margin.
“Tesla is still struggling and many of the critics have clearly said that Tesla will be lead selling
company by 2025.” (Jacques, 2016)
References:
Jacques, Carole (November 22, 2016). "Recycling, not Reuse, Is the Better Choice for
Batteries from Retired Electric Vehicles". Lux Research. Retrieved November 25, 2016.

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/3

Sign up to view the full document!

lock_open Sign Up
Unformatted Attachment Preview
TASK 1: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market. Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its position? Electric cars are the type of cars that work totally upon the rechargeable batteries. These cars use electric power as the consumption of their fuel and work well under as compared to the other cars that use gasoline as their fuel. It is to be noted that these cars are efficient and cost-effective as compared to other cars. They have very good mileage and they have a lot of advantages as compared to other cars. These cars have not yet been commercialized as much as the other cars are because of several reasons. I would choose the product as electric cars. We have seen it clearly th ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Nice! Really impressed with the quality.

Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Documents