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Marketing Plan Discussion

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Marketing
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Running head: MARKETING PLAN 1
Marketing Plan
Student’s Name
Institutional Affiliation

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MARKETING PLAN 2
Marketing Plan
Discussion Question: Is Marketing plan is important for health care managers? How Marketing
is within healthcare is important for many reasons.
Healthcare marketing is regarded as an interdisciplinary field mainly because it applies to
several concepts, method, as well as techniques, which are mainly specific to classical as well as
social marketing. The effectiveness of healthcare marketing, as well as its applications, can be
observed in the image of a healthy population. Healthcare marketing allows healthcare
organizations and personnel to take advantage of their competitors by attracting potential
customers. Notably, the process mainly uses business analytics and focuses on targeting and
attracting new patients. As such, healthcare marketing is intended to inform and educate the
targeted customers, especially patients.
An effective marketing approach entails an in-depth investigation of patient’s needs and
identifying the latent needs and offering latent needs and new health services, which have not
been explicitly requested by patients. Developing a marketing plan within healthcare is important
for several reasons. First, a healthcare marketing plan assists healthcare organizations to identify
prospective patients with business objectives in mind (Purcarea 2019). This refers t a healthy
payer mix or a higher-value service growth. A plan assists in increasing a healthcare
organization’s strategic advantage to attract patients, particularly in a competitive landscape.
Furthermore, a healthcare marketing plan enables healthcare organizations to ensure that patients
are engaged with relevant, personalized alongside a timely outreach throughout their journeys.
According to Kongstvedt (2013), a healthcare marketing plan assists healthcare
organizations to be able to retain patients and promote loyalty within the healthcare community.

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Running head: MARKETING PLAN 1 Marketing Plan Student’s Name Institutional Affiliation MARKETING PLAN 2 Marketing Plan Discussion Question: Is Marketing plan is important for health care managers? How Marketing is within healthcare is important for many reasons. Healthcare marketing is regarded as an interdisciplinary field mainly because it applies to several concepts, method, as well as techniques, which are mainly specific to classical as well as social marketing. The effectiveness of healthcare marketing, as well as its applications, can be observed in the image of a healthy population. Healthcare marketing allows healthcare organizations and personnel to take advantage of their competitors by attracting potential customers. Notably, the process mainly uses business analytics and focuses on targeting and attracting new patients. As such, healthcare marketing is intended to inform and educate the targeted customers, especially patients. An effective marketing approach entails an in-depth investigation of patient’s needs and identifying the latent needs and offering latent needs and new health services, which have not been explicitly requested by patients. Developing a ...
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