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George Weston Foods Company Marketing Opportunity Analysis

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Marketing Opportunity Analysis

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Marketing Opportunity Analysis

The purpose of the marketing opportunity analysis is to modify the packaging of a

bread product to make it more environmentally friendly. In recent times, Australian

customers have become more environmentally conscious. Younger consumers prefer to

purchase products from companies that are socially responsible. The company analyses the

food industry and provides insight on competitors and consumers.

The George Weston Foods Company is among the leading consumer product

companies in Australia. The company markets products such as bread, meat, and flour

(George Weston, 2019). It produces and distributes fresh food products such as sausages,

salami, ham, bacon, and cheese.

George Weston is headquartered in Sydney, Australia. The mission of the company is

“to create economic value for investors through active management of its portfolio

companies, utilizing its extraordinary people, culture of excellence and access to capital.”

The company was founded in 1882 in Canada by George Weston. The company expanded to

Australia, where it became a leading player in the food industry.

Situation Analysis

The Australia packaged food market is an oligopolistic market structure. The main

competitors include Ferrera, George Weston Foods, and Nestle. The food industry has been

experiencing growth in the last several decades.

There is a strong demand in the packaged food industry. In 2018, the industry was

worth US$119.7 billion. Rising income levels and population growth have contributed to the

increased demand for packaged food products. There is a growing marketing opportunity for

healthy, environmentally packaged food products.

There is also a rising demand for convenience and healthy food. Australian consumers

have become increasingly socially conscious. Food companies such as George Weston have

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1 Marketing Opportunity Analysis Name Institution Course Lecturer Date 2 Marketing Opportunity Analysis The purpose of the marketing opportunity analysis is to modify the packaging of a bread product to make it more environmentally friendly. In recent times, Australian customers have become more environmentally conscious. Younger consumers prefer to purchase products from companies that are socially responsible. The company analyses the food industry and provides insight on competitors and consumers. The George Weston Foods Company is among the leading consumer product companies in Australia. The company markets products such as bread, meat, and flour (George Weston, 2019). It produces and distributes fresh food products such as sausages, salami, ham, bacon, and cheese. George Weston is headquartered in Sydney, Australia. The mission of the company is “to create economic value for investors through active management of its portfolio companies, utilizing its extraordinary people, culture of excellence and access to capital.” The company was founded in 1882 in Canada by George Weston. The company expanded to Australia, where it became a leading player in the food industry. Situation Analysis The Australia packaged food market is an oligopolistic market structure. The main competitors include Ferrera, George Weston Foods, and Nestle. The food industry has been experiencing growth in the last several decades. There is a strong demand in the packaged food industry. In 2018 ...
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Tags: George Weston Foods Company marketing marketing opportunity Food Industry oligopolistic market structure