Access over 20 million homework & study documents

Starbucks Corporation Social Performance of Organizations Paper

Content type
User Generated
Subject
Business
Type
Essay
Rating
Showing Page:
1/4
SOCIAL PERFORMANCE OF ORGANIZATIONS
Brandi White
Professor Rodney L. Baker
May 7, 2020
Strayer University

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/4
Social Performance of Organizations
Introduction
Starbucks Corporation is a firm that has been built on customer satisfaction, high quality, and
environmental responsibility. Recently, the firm has been expanding beyond the coffee, along
with increasing its menu with diverse gourmet-style foods. The study discusses the nature,
structure along with the type of products offered by Starbucks. It also delves into the critical
factors in its external environment that affects its success. Besides, it highlights the ways that the
primary stakeholders are can impact the financial performance of the firm while looking at the
controversial corporate social responsibility associated with it.
Nature, structure, and type of products
In 1971, Starbucks Corporation was founded as an American company in Seattle, Washington.
The company is a premier roaster, retailer as well as a marketer of specialty coffee around the
globe. It has over 180,000 employees throughout its 19,767 stores operated by the company and
licensed in more than 60 nations (Gereddy, 2020). Most importantly, its product mix comprises
roasted along with handcrafted, high-quality/premium-priced coffee and tea, assorted fresh food
items coupled with other beverages. It also sells numerous coffee together with tea products
along with licensing its trademarks via different channels like licensed stores, national and
grocery foodservice accounts. Besides, the firm markets a mix of its products with numerous
brand names within its company's portfolio. They comprise Verismo, Starbucks VIA, Teavana,
Evolution Fresh, Seattle's Best Coffee, La Boulange, Tazo, and Starbucks Refreshers.
Importantly, Starbucks undertakes its operations along with competes in the snack store together
with the retail coffee industry. In 2009, the industry faced a significant slowdown as a result of
the economic crisis coupled with the changes in consumer tastes. During this period, the revenue
of the sector in the US dropped by over 6% to $25.9 billion (Geereddy, 2020). Before this, the
industry had experienced a decade of consistent growth. As a result of the economic snarl-up, the
consumption behavior of consumers has been less on luxuries, including earing out, as well as
for opting for low-priced items rather than expensive coffee drinks. From 2008 through to 2013,
the growth of the industry has been at a low annualized average rate of growth of below 1%,
with current revenues in the industry at $29 billion. Notably, Starbucks dominates with a lion
share of the market of 36.7%, followed by Dunkin Brands along with other rivals such as Tim
Horton, McDonald's, and Costa Coffee taking the rest. It is worth noting that Starbucks operates
in four segments, including the Americas, inclusive of Latin America, US and Canada, Europe,
Africa, and the Middle East as well as China/Asia Pacific (Sakal, 2018). Notably, it also as
various non-reportable operating segments. The most mature business comprises America's
section with the most significant scale.
Critical external factors influencing Starbuck's success
Economic factors
The high growth of developing nations where Starbucks operates in conjunction with the
declining rates of unemployment creates opportunities for the firm to gain significant revenue
from the different markets around the globe. Notwithstanding, the increasing costs on labor is an

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/4

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 4 pages?
Access Now
Unformatted Attachment Preview
SOCIAL PERFORMANCE OF ORGANIZATIONS Brandi White Strayer University Professor Rodney L. Baker May 7, 2020 Social Performance of Organizations Introduction Starbucks Corporation is a firm that has been built on customer satisfaction, high quality, and environmental responsibility. Recently, the firm has been expanding beyond the coffee, along with increasing its menu with diverse gourmet-style foods. The study discusses the nature, structure along with the type of products offered by Starbucks. It also delves into the critical factors in its external environment that affects its success. Besides, it highlights the ways that the primary stakeholders are can impact the financial performance of the firm while looking at the controversial corporate social responsibility associated with it. Nature, structure, and type of products In 1971, Starbucks Corporation was founded as an American company in Seattle, Washington. The company is a premier roaster, retailer as well as a marketer of specialty coffee around the globe. It has over 180,000 employees throughout its 19,767 stores operated by the company and licensed in more than 60 nations (Gereddy, 2020). Most importantly, its product ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Excellent! Definitely coming back for more study materials.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents