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SMS Marketing Paper

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Marketing

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SMS Marketing

Marketing may be defined as any attempt by a company to inform, remind or even

promote a product to its target consumer to lure them into buying the product. Marketing

involves different activities such as advertising, vending or delivering products or services to the

consumers of a product (Jobber and Fiona, 2012). Marketers use various strategies which they

use to market their products to its consumers. Such approaches help in reaching the target

audience at the right time, and the correct geographical location as segmentation is done. Pone of

the strategies used in marketing is the use of SMS marketing. The paper describes the aspects of

SMS marketing and how useful they have been to organizations marketing their products.

Short Message Service (SMS) marketing is a strategy used by organizations to market

products through sending of texts to its consumers. SMS marketing has grown in popularity in

recent years and has become more useful as compared to other marketing strategies such as the

use of emails (Amin, Bijal, and Patel, 2011). Therefore SMS marketing may simply be referred

to as text messaging. Through SMS marketing companies can communicate with their potential

consumers regularly and influence sales of products. SMS marketing has been tried and tested

and has been used continuously with the number of mobile phone users increasing, and such has

influenced text messaging, and thus marketers can find feedbacks regarding their works.

The number of phone users has significantly increased with the increase in technological

advancement. Millions of units of mobile phones are being purchased annually, as shown by the

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financial statements of mobile phone makers. The annual sales are making marketers to

continually engage their clients and potential consumers, continuously informing them of the

products recent specifications and tailoring that has been made to satisfy needs. Further, people

are increasingly gaining comfort in communicating through the use of text messages, making it

more appropriate for organizations to also enhance their marketing activities by texting their

messages.

The increased use of mobile phones has made both email and SMS marketing more

accessible and useful in the marketing of products. However, the opening rates of the two forms

of marketing differ significantly. SMS marketing is seen to be having a higher open-rate as

compared to the use of emails. The open rate may refer to as the situation whereby a potential

consumer or client whom a text message has been sent to opens and reads it. According to

various researches, it is determined that the opening rates of SMS are seen to be at ninety-eight

percent, translating that most people read the marketing texts that they receive. Further, it has

been determined that a huge number of people opt or prefers to receive a marketing message via

an SMS as opposed to other messaging service providers. Such has motivated most marketers

who have taken it as a practical and useful activity that facilitates marketing. In addition,

marketers prefer using texts since it has proven to be timely, efficient and cost-effective

(Sakhare, 2011).

However, to market products through texts, organizations need to see for permission from

the various consumers to gain consent to send them the messages. Consumers also have the right

through their service providers to block various SMS contents that they find a nuisance and

having contents they may perceive as wrongful (Krafft et al. 2017). Further, companies may use

specific keywords to entice customers to text the keywords to receive the SMS and recent

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Surname 1 Student’s Name Professor’s Name Course Name and Number Date of Submission SMS Marketing Marketing may be defined as any attempt by a company to inform, remind or even promote a product to its target consumer to lure them into buying the product. Marketing involves different activities such as advertising, vending or delivering products or services to the consumers of a product (Jobber and Fiona, 2012). Marketers use various strategies which they use to market their products to its consumers. Such approaches help in reaching the target audience at the right time, and the correct geographical location as segmentation is done. Pone of the strategies used in marketing is the use of SMS marketing. The paper describes the aspects of SMS marketing and how useful they have been to organizations marketing their products. Short Message Service (SMS) marketing is a strategy used by organizations to market products through sending of texts to its consumers. SMS marketing has grown in popularity in recent years and has become more useful as compared to other marketing strategies such as the use of emails (Amin, Bijal, and Patel, 2011). Therefore SMS marketing may simply be referre ...
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Tags: marketing sms marketing Advertising marketing strategy SMS