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Digital Mystery Shop

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Marketing
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Montana State University Billings
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BMGT 245
Digital Mystery Shopper Assignment
Digital Mystery Shopping Evaluation
Name: Abdul
Date: 20th September 20, 2020
Product to Purchase: NikeAir VaporMax 2020 FK
1. Features you need:
The product am interested in should be; NikeAir VaporMax 2020 FK.
2. Features you want but do not need:
The product I need should have a CJ6740-400 style, it can either be a Deep Royal Blue/Multi-Color/White.
3. Features you would not accept:
I would not accept if it doesn’t fit properly, torn, or has a dull color.
4. Price range:
$200 - $220
5. Additional information about the product (if applicable):

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The product utilizes leftover materials, recycled polyester, recycled foam, and also the Nike Air sole is made
from at least 75% recycled TPU.
Company Name: Nike Company
Date of web visit: 20th September 20, 2020
Time of web visit: 09:46 pm
1. Describe the appearance of the website’s front or home page. Were there pop-ups? Advertisements for
products?
The online sales platform home page is full of several products being advertised and with different price tags
and descriptions.
2. Locate the business’ customer service area. It may be at the bottom of the home page. What options
are available to you as a customer if you have an issue with your order?
After reviewing the customer service area, I observed that the online sales platform offered a variety of
solutions to its clients who have issues with their products. They have free product support including a call line
if you have issues with installation and a return and replacement program.
3. Describe the appearance of the product page for your chosen product. Again, were there pop-ups?
Other product advertisements?

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BMGT 245 Digital Mystery Shopper Assignment Digital Mystery Shopping Evaluation Name: Abdul Date: 20th September 20, 2020 Product to Purchase: NikeAir VaporMax 2020 FK 1. Features you need: The product am interested in should be; NikeAir VaporMax 2020 FK. 2. Features you want but do not need: The product I need should have a CJ6740-400 style, it can either be a Deep Royal Blue/Multi-Color/White. 3. Features you would not accept: I would not accept if it doesn’t fit properly, torn, or has a dull color. 4. Price range: $200 - $220 5. Additional information about the product (if applicable): The product utilizes leftover materials, recycled polyester, recycled foam, and also the Nike Air sole is made from at least 75% recycled TPU. Company Name: Nike Company Date of web visit: 20th September 20, 2020 Time of web visit: 09:46 pm 1. Describe the appearance of the website’s front or home page. Were there pop-ups? Advertisements for products? The online sales platform home page is full of several products being advertised and with different price tags and descriptions. 2. Locate the business’ customer service area. It may be at the bottom of the home page. What options are available to you as a customer if you have an issue with your order? After reviewing the customer service area, I observed that the online sales platform offered a variety of solutions to its clients who have issues with their products. They have free product support including a call line if y ...
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