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bis219_week_1_discussion_question1

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Many organizations now have a members’ Web site, where customers can keep track of
different kinds of information related to the organization, such as Wish Lists or My
Favorites. Visit a site that offers this type of service: eBay, Amazon, Dell, and Old Navy
are some examples. What types of information does the site collect? How does the
business use this information? What kind of competitive advantage, if any, does the
business gain in collecting this information?
Response:
Websites normally collect name, mailing address, and a list of products a person would
like to own. The websites then encourage the list creating customers to e-mail these lists to their
friends and families so that these persons know what presents to buy for people. In this way the
websites get new customers to go to their websites to purchase gifts for every person that creates
a list on their website instead of having that person to a store or a different company to purchase
the gift. The websites also use the list information to create lists of suggested items for their
customers to help the website market products that a customer seems to be interested in.

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Many organizations now have a members' Web site, where customers can keep track of different kinds of information related to the organization, such as Wish Lists or My Favorites. Visit a site that offers this type of service: eBay, Amazon, Dell, and Old Navy are some examples. What types of informat ...
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